Biznology

APRIL 28, 2014

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?

Budget Programs 80

Budget Programs Campaigns Marketing Budget Creation SMB 80

Biznology

SEPTEMBER 17, 2015

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road.

Ad Building 80

Ad Building Campaigns Brand Identity Branding 80

Biznology

JANUARY 25, 2016

The post Does your ad campaign develop amnesia? You can use many of the same techniques the ad networks do on your own website–if you’re unwilling to settle for what everyone else does. Like this post? Sign up for our emails here. appeared first on Biznology.

Ads 80

Ads Campaigns Demographics Advertisements 80

Biznology

MAY 1, 2019

This supportive empathy came to life in a new way when we moved into our TEAM campaigns. So I assigned students to teams and to roles within those teams based upon their performance in their mid-term project, which was a SOLO campaign. This was our final exam project for the semester. Please share in the comments below!

Conference 91

Conference Campaigns Planning Peer-to-peer 91

Biznology

MAY 15, 2015

A great deal of work goes into launching a link building campaign. Links don’t come overnight, and you need to prepare your campaign properly to ensure you hit the ground running once you begin actively seeking links. Before you start pursuing links, you need to determine the size and scope of your campaign. Brand building.

Link Building 80

Link Building Campaigns Ad Building Analysis 80

Biznology

DECEMBER 19, 2014

Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Here are some barometers you can use to measure link quality during a campaign: Relevancy. Building links you would be proud of means building quality links.

Link Building 80

Link Building Ad Building Campaigns Lead Ranking 80

Biznology

SEPTEMBER 13, 2016

When you know your campaign isn’t being renewed, it’s virtually impossible to keep running at full-steam. The post Punch hard through the entire campaign clear through to the final hours appeared first on Biznology. This seams obvious, I know, but it’s not always so simple. Don’t blow it! Guess what?!

Campaigns 80

Campaigns Paid Search Agency Advertising Agencies Blogger 80

Biznology

JANUARY 26, 2012

Any legitimate SEO will explain this to potential clients before starting a campaign. What is considered to be a successful SEO campaign looks different for every business and clients need to understand what “doing well” actually looks like. Going into it with unrealistic expectations is just a recipe for disaster.

SEO 80

SEO Campaigns Wikipedia Advertising Agencies 80

Biznology

DECEMBER 3, 2013

Then I found an offshore team that worked when — and only when — I needed them and offered me an affordable solution in enough of a timely manner that I could easily work it into the campaign plan. How to Organize Blogger Contests, Campaigns or Meets (business2community.com). Related articles.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

JANUARY 28, 2013

Sit down with marketing teams to develop an overarching theme for content marketing and break that goal into smaller, customized campaigns. Marketing teams must develop a calendar well in advance when it comes to content campaigns. Make the most of your content marketing campaigns through planning, customization and prioritization.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Biznology

JUNE 30, 2015

The post Tools I use to amplify social campaigns appeared first on Biznology. Please let me know what your favorite tools are (and why) in the comments because I really love to discover new tools and, after doing a cursory search, there are a metric bazillion of them. Good luck and go git ’em, Tiger! Like this post?

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

FEBRUARY 22, 2013

Not long after I talked about building search campaigns that convert , Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. Going forward, all campaigns target all devices by default.

Campaigns 80

Campaigns Adwords Mobile Advertising Cost Per Click 80

Biznology

JANUARY 30, 2013

The three tips to running successful search campaigns that convert are: Slice and dice your traffic for fun and profit. Additionally, look at the campaigns, ads, and keywords consuming the bulk of your budget (there’s usually pretty strong correlation there). Think like a bank robber. Test, digest, and repeat.

Paid Search Agency 80

Paid Search Agency Campaigns Tips Privacy Policies 80

Biznology

MAY 14, 2013

So, there are three strategies that you’ll need to pursue if you’re interested in harvesting some ROI from your social media marketing campaign, be it in the form of content marketing, digital PR , or using social as part of a multichannel sales strategy — and I will only go into two of them in this post.

Campaigns 80

Campaigns Advertising Agencies Twitter Social Media 80

Biznology

SEPTEMBER 29, 2011

In order to implement a successful SEO campaign, it’s important to first have the following five things: Dedication. Before starting an SEO campaign, you need to understand their online behaviors. The goal of an SEO campaign is to increase traffic and visitors to a website. Your target audience isn’t everyone that is online.

SEO 80

SEO Campaigns Paid Search Agency Search Marketing 80

Biznology

DECEMBER 27, 2017

Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. If you are trying to manage your campaign without the help of a professional email marketing system, it’s likely you aren’t noticing much growth. The little–but sometimes big–mistakes are often avoidable. Like this post?

Email Marketing 202

Email Marketing Marketing Management Click Rate CAN-SPAM 202

Biznology

FEBRUARY 13, 2018

Influencer marketing is no longer an optional part of a social media campaign. Bottom line: the more successful the campaign, the more the campaign will cost. The RFP was for a year’s social media strategy consulting. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

MAY 10, 2017

Once you understand the basics of influencer marketing, you can craft your own program and launch a series of influencer marketing campaigns. Since influencer marketing campaigns usually have a social media component, it’s not advantageous to have one without the other. What can influencer marketing do for your business?

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

AUGUST 31, 2017

With email automation platforms like Campaign Monitor , a personalized welcome email would immediately be sent to their inbox that could feature links to content that mirrors your products and services. use lead scoring in their email automation workflows to drive significantly higher qualified leads than simple drip campaigns.

Top of Funnel 170

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 170

Biznology

NOVEMBER 2, 2020

If it’s an entirely new prospect, create outbound marketing campaigns to various contacts in the firm to introduce yourself and get a conversation going. . Once you know the company your visitor represents, there are a variety of actions you can take. Enhance the company ID with specialized software.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is A real social media and influencer relations campaign should take the time to fill in all the features. every day.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

APRIL 21, 2017

Early that year, he was picking the winners for his annual CMA awards , and he noticed that they all were excellent in one way: they were splashy, multi-channel, agency-led, branded content campaigns. By many accounts, it was a very successful campaign. But it was not a digital-first campaign.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

OCTOBER 11, 2021

Creating the personalized campaign and content that will engage buyers. Campaigns that set out to address those requirements need to consider just how weird it is to work as a team in the new digital reality. Understanding buyers’ changing needs and business requirements. Engaging buyers at the right time, in the right channel.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Biznology

DECEMBER 29, 2016

Think about it; let’s say you’ve got a new campaign that needs to launch in eight weeks. Previous campaign results. Previous campaign results—What channels were effective in the last go-round? Answer these questions and you can build an effective narrative for your campaign that is backed up by data. Tough to do!

Ideal Customer Profiles 146

Ideal Customer Profiles Analysis Marketing Report Profiling 146

Biznology

JUNE 12, 2018

All Online Reputation Campaigns Take a Year at a Bare Minimum. We build larger, multipage sites designed for the maximum ranking ability for our clients and for any and all of the keywords they choose to add to their campaign contract. In Conclusion.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

FEBRUARY 15, 2017

How likely are you to integrate promotional products in your next campaign? 37% were more than likely to use promotional products in their next campaign. 34% were undecided about using promotional products in their next campaign. 26% were definitely going to use promotional products in their next campaign. Like this post?

Customer Surveys 135

Customer Surveys Promotion Merchandising Product 135

Biznology

JULY 9, 2018

How to Make the Most of Your Promotional Product Campaign. Arizona Stainless Steel Travel Mugs. Lincoln Stainless Steel Travel Mugs. Harvard Stainless Steel Travel Tumblers. Cyclone Stainless Steel Travel Tumblers. Promotional products and giveaways like these have been around for a very long time.

Business 123

Business Promotion High Quality Lead Campaigns 123

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning. – Conduct drip email, SMS or Facebook ad campaigns based on segments. . – No support for SMS.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

JUNE 4, 2019

For every prospect universe, something like 30-40% of those prospects should not be included in marketing automation campaigns at all. How do you suggest marketers identify those high-value prospects early, so they can pull them out of the automated campaigns and treat them differently? Not enough marketing is truly one-to-one.

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. One of them really stood out.

RFP 162

RFP Work Management Marketing Management Vendors 162

Biznology

FEBRUARY 15, 2018

” campaign. The best thing is that you can test a promotional products campaign with a small investment to see how your customers or target audience responds to them. The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!”

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Biznology

FEBRUARY 22, 2018

Take a look at these five tips for creating a successful digital marketing campaign. All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

JUNE 26, 2018

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. ” — Wikipedia. That’s branding.

Word of Mouth 184

Word of Mouth Traffic Marketing Websites Outreach 184

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

MARCH 15, 2017

As email marketing platform Campaign Monitor explains , “Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns.” Some great email marketing retention campaigns include: Advocacy programs.

Top of Funnel 123

Top of Funnel Ideal Customer Profiles Digital Marketing Funnels Brand Identity 123

Biznology

FEBRUARY 12, 2018

There are a number of elements of your email marketing campaign that you can and should be testing. One of the concepts we discussed but didn’t dive too deeply into is A/B testing. It bears more discussion.

Email Marketing 180

Email Marketing Segmentation Mobile Marketing Studies 180

Biznology

NOVEMBER 1, 2016

As part of this campaign, my agency, Gerris Corp , is helping Kimberly-Clark get the word out using an extensive and aggressive earned-media micro-influencer marketing campaign in close formation with Kimberly-Clark’s People Strategy department and their AOR, Relish Marketing. From HAIWatch to WOTQuiz !

Social Media 0

Social Media Media Paid Search Agency Verticals 0