Trending Sources

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. And yet it’s because of those compromises that campaigns often don’t perform as well as they should, and so, results fail to meet expectations. An email campaign here.

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive b2b

January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

Five steps to high-performing B2B promotional campaigns

Tomorrow People

Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage


Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. In line with the pipeline marketing concept, we believe that marketing campaigns can and should have an impact at each stage of the funnel -- all optimized for generating revenue. Brand campaign. Gated education content asset campaign.

Funnel 144

B2B Marketing Trends for 2016

inbound lead generation with more targeted, proactive campaigns. But marketers will have to do a better job of setting measurable business-oriented goals up front, then running campaigns and measuring results against those goals. activities, such as campaign effectiveness. For example, no longer will marketers schedule an email campaign. B2B Marketing. know which half."

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

During the Olympics, many global brands run extensive campaigns, sometimes putting a large percentage of their yearly marketing budget towards these efforts. As the leader in cross-channel marketing measurement and optimization, Origami Logic saw an opportunity to showcase the power of their solution to measure the impact and success of these global marketing campaigns.

The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly

Influitive b2b

Marketing Leaders Pipeline & Revenue Growth Sales Professionals ABM abm best practices abm ca abm campaign ideas abm customer advocacy abm ebook abm metrics abm results account based marketing account-based marketing campaign examples b2b ABM b2b account based marketing b2bmarketingzone combining abm and advocacy Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason.

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

The first modern campaign manager, Third Wave Network’s MIND, was released in 1991. What made it modern was a standard relational database(2) and multi-step campaigns that that sent users down different paths depending on their actions during the campaign. After all, doesn't a a map of journey stages may look a lot like a campaign flow, or the even-more-ancient sales funnel?

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Here are 10 tips for designing an effective trade show follow-up campaign. follow-up campaign is one designed to address the other 90 percent of show leads, including show attendees who never made it to your booth, and to ensure that no other potentially qualified leads fall through the cracks. 1. Prompt response to show leads is critical. Any response (e.g. But don’t overdo it.

B2B Marketing Trends for 2016

inbound lead generation with more targeted, proactive campaigns. But marketers will have to do a better job of setting measurable business-oriented goals up front, then running campaigns and measuring results against those goals. activities, such as campaign effectiveness. For example, no longer will marketers schedule an email campaign. B2B Marketing. know which half."

Automated Marketing Campaigns: An Immodest Proposal

Customer Experience Matrix

I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes short sequences of actions, called “plays”, at each stage. The goal was to approach the perfect campaign design of “do the right thing, wait, and do the right thing again”. The problem with multi-step campaigns is the number of options to test.

Stop doing short-term digital campaigns


But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns. Every time you create a new digital marketing campaign, you start fresh with branding, messaging, and design. How do I know what my audience needs?

Your 6 Step Guide to Creating a Holiday Marketing Campaign


The holiday season is just around the corner, and (if you haven’t already) it’s time to start thinking about what you and your marketing team will be doing to celebrate. T’is the season of giving, and the most effective holiday marketing campaigns are crafted in this generous spirit. Whatever you choose to gift wrap as part of your holiday marketing campaign, it’s not a good idea to leave planning and execution to the last minute — much like ticking items off of your holiday shopping list. Step 1: Determine Your Campaign Goals and Audience. Goals should be very specific.

How to Build a Successful Content Marketing Campaign


Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. Once you establish a healthy campaign, you should keep evaluating how well it’s working and refine the process if necessary. Determining how to market to your audience’s needs can be tricky, but it’s an essential part of any marketing campaign.

B2B Marketing Trends for 2016

inbound lead generation with more targeted, proactive campaigns. But marketers will have to do a better job of setting measurable business-oriented goals up front, then running campaigns and measuring results against those goals. activities, such as campaign effectiveness. For example, no longer will marketers schedule an email campaign. B2B Marketing. know which half."

Winning B2B Email Campaign Keeps it Simple

The Point

To me, this is a campaign that works. What you don’t see in this email are many of the things that commonly bog down B2B campaigns, to their detriment, notably a tedious introductory paragraph designed to grab the reader and “set up” the business case for why he/she wants the offer. The post Winning B2B Email Campaign Keeps it Simple appeared first on The Point. Unlock?

The Best Digital Campaigns of 2012

grow - Practical Marketing Solutions

The best digital campaigns of 2012 from Gregory Pouy. I am so very happy to provide you with some exciting and exclusive content from my friend Gregory Pouy, one of the most noted marketing bloggers in France. Gregory has compiled his annual list of the best digital marketing campaigns of 2012. Greg has also done a great job identifying a key take away for each campaign.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. Or the campaign could be suffering from a myriad of issues relating to design, copy structure, and deliverability. Without systematic testing, sometimes it’s tough to know precisely what causes one campaign to succeed and another to fail miserably.

How To Plan, Execute & Measure a Direct Mail Campaign


In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. We decided on a direct mail campaign. Although it’s easy to overlook offline campaigns because they’re notoriously hard to track , omnichannel attribution simplifies the process. Direct mail can set your company apart. Planning. Execution.

Mail 62

How to Measure Campaign Effectiveness


You’re a marketer who just spent the past several months planning and executing a campaign. In short, you lived and breathed this campaign every day you entered the office and now it’s over. Do you know how your campaign did? Far too often we dedicate hours upon hours to planning and executing campaigns never to measure whether or not our efforts paid off.

Optimove Optibot Automates Campaign Optimization

Customer Experience Matrix

It assigns customers to states (which it calls microsegments) and sends different marketing campaigns to people in each state. What’s new about Optibot is that defining microsegments and picking the best campaign actions per segment have now been automated. I finally caught up with Optimove for a briefing on the Optibot technology they introduced last September. For a bit of background, Optimove is a Journey Orchestration Engine that focuses on customer retention. See my original Optimove review from three years ago (!) for a more detailed explanation.

The World’s Best Digital Marketing Campaigns

grow - Practical Marketing Solutions

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. Earlier this year the Paris-based marketer rocked our world with his free eBook on eCommerce , and now he has been kind enough to let me share with the {grow} community his latest work — an exhilarating take on the best digital marketing campaigns of 2011. View more presentations from Gregory Pouy.

Stop. Look. Listen. It’s time for an influencer marketing campaign

grow - Practical Marketing Solutions

So, while the stats support launching your own influencer marketing campaign, there are a three stop lights you should heed first: 1. Unless you have an unlimited budget, you may not be able to afford an actual celebrity of even a self-made influencer for your marketing campaign. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter.

We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive b2b

What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? It was that thought that lead our VP of Marketing, Jim Williams , to wonder what the Influitive marketing team could accomplish if we dropped everything and focused on launching an intensive, multi-touch campaign in one day. Was this B2B marketing campaign worth it?

How to Run LinkedIn Ad Campaigns: A Beginner's Guide


But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. Don't worry -- you won't be charged until your campaign is live, and from there, you'll be charged periodically for ad clicks and other engagements. Actually, yes. Ad Headline.

Ads 54

6 Best Practices For More Effective Direct Mail Campaigns


The data is clear – engaging your customers where they want to be engaged in multiple formats improves response rates and the effectiveness of campaigns across every channel. However, when you think of the channels being used in campaigns you may think of the popular ones like email, social, and a few other digital ones. Total campaign budget. But what about direct mail? 

Mail 70

6 Examples of Lead Nurturing Campaigns

It's All About Revenue

Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. Nurture means to care for, and a good nurture campaign can show that you care about prospects. Sharing relevant, educational content is the heart of this campaign.

How To Run An Effective SMS Marketing Campaign

It's All About Revenue

There are lots of ways to do a texting campaign right and lots of ways to do it wrong, too. Clients’ histories with your business are the building blocks of a great SMS marketing campaign. Relying on timely email reminders can be a mistake : customers have overflowing email inboxes and email campaigns show less than 30% open rates. That’s where exclusivity comes in.

SMS 115

Three Top Marketing Tools That Will Boost Your Campaign Performance

Tomorrow People

Find out how to use these 3 indispensable tools to successfully deliver better marketing campaigns and results. Are you making the most of marketing technology?

Emotions and B2B Campaigns


What makes us perceive these campaigns as more successful and creative Why is it that consumer goods seem to gain traction with such ease on social media?

How To Create A Successful B2B Marketing Campaign Budget

B2B Marketing Insider

Launching a B2B marketing campaign for the very first time or for a new market can be hard. The post How To Create A Successful B2B Marketing Campaign Budget appeared first on Marketing Insider Group. You likely don’t have any past data to refer to, which makes it difficult to determine the right budget to allocate to a specific marketing activity or channel. The […].

4 B2B Marketing Tips for Running Successful PPC Campaigns

Modern B2B Marketing

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. In this blog, I’ll share these insights with you so you can ramp up your PPC campaigns. Create Precise Ad Groups.

PPC 50

The Top 4 Nurture Campaigns You Need to Start Doing


The post The Top 4 Nurture Campaigns You Need to Start Doing appeared first on Salesfusion. Email Marketing Marketing Automation B2B Marketing

How Email Marketing Campaigns are Like the U.S. Elections


Campaign Landscape: Similar to the email ecosystem where ISPs and corporate domains “control” the incoming mail flow (read: email policies as applied by receiving servers), each state can determine their own election criteria and dates for primaries resulting in possible different outcomes (mail folder placement) for each jurisdiction and campaign. What does the coming U.S. The U.S.

B2B Marketing: Moving Beyond Campaigns

Digital B2B Marketing

Is your B2B marketing activity still built around a series of campaigns? Should they wait until you roll our your compliance campaign? The current SaaS focus in your marketing campaign doesn’t matter, you need to bring information on your traditional on-premise solution to the fore. 3. The old campaign construct simply can’t deliver that today. Q1: Security.

The Greatest Prospecting Campaign I’ve Ever Run


No … this isn’t a Quentin Tarantino movie (though that sounds kind of awesome), this is the story behind the greatest prospecting campaign I’ve ever run. Let’s get to the meat of why you’re here: to read about why my prospecting campaign at Dyn was the best I’ve ever run. The post The Greatest Prospecting Campaign I’ve Ever Run appeared first on Vidyard. And so it began.

Bad Copy is Your Campaign’s Weakest Link

The Point

Bad copy is your campaign’s weakest link. It matters not one iota how automated, predictive, or account-based your campaign is if all that technology is delivering a message that (sorry – need to be honest here) stinks. But that doesn’t mean it’s any less critical to the success of your campaigns. The post Bad Copy is Your Campaign’s Weakest Link appeared first on The Point.

Link 74

4 Simple Ideas to Personalize Your Email Campaigns Today

It's All About Revenue

Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Our advice: don’t throw the baby out with the bathwater. And we know it can deliver results. Email Marketing

Do Marketing Campaigns Make Sense Anymore?

Content Standard

For marketers, the term “campaign” is a basic form of measurement, and an essential way of building a larger content strategy. Brand marketing efforts are often the product of many smaller marketing campaigns, each with their own timelines of goals, and each contributing to the brand’s larger mission. Build a campaign that unifies the brand message.