Trending Sources

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. And yet it’s because of those compromises that campaigns often don’t perform as well as they should, and so, results fail to meet expectations. An email campaign here.

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive b2b

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

Five steps to high-performing B2B promotional campaigns

Tomorrow People

Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

But its flagship feature is letting marketers create sophisticated, multi-step campaigns by answering handful of questions in a template. This piques my interest because I’ve long argued that the chief roadblock to wider use of marketing automation is the difficulty of setting up campaigns, and have offered Artificial Intelligence as the solution.

B2B Marketing Trends for 2016

inbound lead generation with more targeted, proactive campaigns. But marketers will have to do a better job of setting measurable business-oriented goals up front, then running campaigns and measuring results against those goals. activities, such as campaign effectiveness. For example, no longer will marketers schedule an email campaign. B2B Marketing. know which half."

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

During the Olympics, many global brands run extensive campaigns, sometimes putting a large percentage of their yearly marketing budget towards these efforts. As the leader in cross-channel marketing measurement and optimization, Origami Logic saw an opportunity to showcase the power of their solution to measure the impact and success of these global marketing campaigns.

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. Even though a majority of marketers believe influencer marketing is a viable tactic, it's still incredibly challenging to report accurately on influencer campaign ROI. What are your favorite influencer marketer campaigns? 4) Sperry.

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

But I think the topic is extraordinarily important, so here is a summary in sushi-sized bites: - the conventional flow-chart model of marketing campaigns can’t capture the complexity of today’s disjointed customer journeys. - The first modern campaign manager, Third Wave Network’s MIND, was released in 1991. But if you want to understand my thinking in more detail, please read on.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Here are 10 tips for designing an effective trade show follow-up campaign. A follow-up campaign is one designed to address the other 90 percent of show leads, including show attendees who never made it to your booth, and to ensure that no other potentially qualified leads fall through the cracks. Prompt response to show leads is critical. Any response (e.g. But don’t overdo it.

B2B Marketing Trends for 2016

inbound lead generation with more targeted, proactive campaigns. But marketers will have to do a better job of setting measurable business-oriented goals up front, then running campaigns and measuring results against those goals. activities, such as campaign effectiveness. For example, no longer will marketers schedule an email campaign. B2B Marketing. know which half."

Automated Marketing Campaigns: An Immodest Proposal

Customer Experience Matrix

I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes short sequences of actions, called “plays”, at each stage. The goal was to approach the perfect campaign design of “do the right thing, wait, and do the right thing again”. The problem with multi-step campaigns is the number of options to test.

The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly

Influitive b2b

Marketing Leaders Pipeline & Revenue Growth Sales Professionals ABM abm best practices abm ca abm campaign ideas abm customer advocacy abm ebook abm metrics abm results account based marketing account-based marketing campaign examples b2b ABM b2b account based marketing b2bmarketingzone combining abm and advocacy Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason.

Your 6 Step Guide to Creating a Holiday Marketing Campaign

ScribbleLive

T’is the season of giving, and the most effective holiday marketing campaigns are crafted in this generous spirit. Whatever you choose to gift wrap as part of your holiday marketing campaign, it’s not a good idea to leave planning and execution to the last minute — much like ticking items off of your holiday shopping list. To help you out, we’ve created a six-step guide for building a festive and effective holiday marketing campaign. Step 1: Determine Your Campaign Goals and Audience. Your offer is the most important aspect of your holiday marketing campaign.

Stop. Look. Listen. It’s time for an influencer marketing campaign

grow - Practical Marketing Solutions

So, while the stats support launching your own influencer marketing campaign, there are a three stop lights you should heed first: 1. Unless you have an unlimited budget, you may not be able to afford an actual celebrity of even a self-made influencer for your marketing campaign. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter.

B2B Marketing Trends for 2016

inbound lead generation with more targeted, proactive campaigns. But marketers will have to do a better job of setting measurable business-oriented goals up front, then running campaigns and measuring results against those goals. activities, such as campaign effectiveness. For example, no longer will marketers schedule an email campaign. B2B Marketing. know which half."

6 Best Practices For More Effective Direct Mail Campaigns

Radius

The data is clear – engaging your customers where they want to be engaged in multiple formats improves response rates and the effectiveness of campaigns across every channel. However, when you think of the channels being used in campaigns you may think of the popular ones like email, social, and a few other digital ones. Best Practices for Direct Mail Campaigns.

Mail 84

The Best Digital Campaigns of 2012

grow - Practical Marketing Solutions

The best digital campaigns of 2012 from Gregory Pouy. Gregory has compiled his annual list of the best digital marketing campaigns of 2012. ” This presentation is also an invitation to take a quick trip around the world, as there are campaigns from Thailand, Russia, Brazil, Sweden, Belgium, France, Australia, UK, Germany, Canada and the U.S. I think Greg's comment that.

Stop doing short-term digital campaigns

Biznology

But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns. Every time you create a new digital marketing campaign, you start fresh with branding, messaging, and design. How do I know what my audience needs?

Winning B2B Email Campaign Keeps it Simple

The Point

To me, this is a campaign that works. What you don’t see in this email are many of the things that commonly bog down B2B campaigns, to their detriment, notably a tedious introductory paragraph designed to grab the reader and “set up” the business case for why he/she wants the offer. The post Winning B2B Email Campaign Keeps it Simple appeared first on The Point. The How (CTA).

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. Or the campaign could be suffering from a myriad of issues relating to design, copy structure, and deliverability. Without systematic testing, sometimes it’s tough to know precisely what causes one campaign to succeed and another to fail miserably.

How to Build a Successful Content Marketing Campaign

bizible

Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. Once you establish a healthy campaign, you should keep evaluating how well it’s working and refine the process if necessary. Determining how to market to your audience’s needs can be tricky, but it’s an essential part of any marketing campaign.

How to Measure Campaign Effectiveness

Salesfusion

You’re a marketer who just spent the past several months planning and executing a campaign. In short, you lived and breathed this campaign every day you entered the office and now it’s over. Do you know how your campaign did? Far too often we dedicate hours upon hours to planning and executing campaigns never to measure whether or not our efforts paid off.

5 Email Reactivation Campaigns That Win Subscribers Back

Modern B2B Marketing

In the meantime, I’ll share five powerful reactivation campaigns for inspiration: 1. I can’t wait to see you at my session at The Marketing Nation Summit , but until then what are your favorite examples of reactivation campaigns? Author: Mike Madden “She loves me… she loves me not… she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!”. We’ve all been there.

The World’s Best Digital Marketing Campaigns

grow - Practical Marketing Solutions

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. Earlier this year the Paris-based marketer rocked our world with his free eBook on eCommerce , and now he has been kind enough to let me share with the {grow} community his latest work — an exhilarating take on the best digital marketing campaigns of 2011. View more presentations from Gregory Pouy.

How To Plan, Execute & Measure a Direct Mail Campaign

bizible

In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. We decided on a direct mail campaign. Although it’s easy to overlook offline campaigns because they’re notoriously hard to track , omnichannel attribution simplifies the process. Direct mail can set your company apart. Planning. Execution.

Mail 62

Optimove Optibot Automates Campaign Optimization

Customer Experience Matrix

It assigns customers to states (which it calls microsegments) and sends different marketing campaigns to people in each state. What’s new about Optibot is that defining microsegments and picking the best campaign actions per segment have now been automated. I finally caught up with Optimove for a briefing on the Optibot technology they introduced last September. For a bit of background, Optimove is a Journey Orchestration Engine that focuses on customer retention. See my original Optimove review from three years ago (!) for a more detailed explanation.

6 Examples of Lead Nurturing Campaigns

It's All About Revenue

Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. Nurture means to care for, and a good nurture campaign can show that you care about prospects. Sharing relevant, educational content is the heart of this campaign.

7 Components of Effective Marketing Campaigns

B2B Lead Blog

How is marketing effectiveness measured within individual marketing campaigns? A large number of companies never ask this question and an even larger number gloss over this issue entirely. They jump right in and focus on driving as much traffic as possible through organic and paid search. Unfortunately, driving the wrong kind of traffic to a […]. Digital Marketing

We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive b2b

What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? It was that thought that lead our VP of Marketing, Jim Williams , to wonder what the Influitive marketing team could accomplish if we dropped everything and focused on launching an intensive, multi-touch campaign in one day. Was this B2B marketing campaign worth it?

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. Don't worry -- you won't be charged until your campaign is live, and from there, you'll be charged periodically for ad clicks and other engagements. Actually, yes. Ad Headline.

How Email Marketing Campaigns are Like the U.S. Elections

Act-On

Campaign Landscape: Similar to the email ecosystem where ISPs and corporate domains “control” the incoming mail flow (read: email policies as applied by receiving servers), each state can determine their own election criteria and dates for primaries resulting in possible different outcomes (mail folder placement) for each jurisdiction and campaign. What does the coming U.S. Quickly.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post.

How To Run An Effective SMS Marketing Campaign

It's All About Revenue

There are lots of ways to do a texting campaign right and lots of ways to do it wrong, too. Clients’ histories with your business are the building blocks of a great SMS marketing campaign. Relying on timely email reminders can be a mistake : customers have overflowing email inboxes and email campaigns show less than 30% open rates. That’s where exclusivity comes in.

SMS 114

Emotions and B2B Campaigns

Beyond

What makes us perceive these campaigns as more successful and creative Why is it that consumer goods seem to gain traction with such ease on social media?

The Top 4 Nurture Campaigns You Need to Start Doing

Salesfusion

The post The Top 4 Nurture Campaigns You Need to Start Doing appeared first on Salesfusion. Email Marketing Marketing Automation B2B Marketing

Three Top Marketing Tools That Will Boost Your Campaign Performance

Tomorrow People

Find out how to use these 3 indispensable tools to successfully deliver better marketing campaigns and results. Are you making the most of marketing technology?

B2B Marketing: Moving Beyond Campaigns

Digital B2B Marketing

Is your B2B marketing activity still built around a series of campaigns? Should they wait until you roll our your compliance campaign? The current SaaS focus in your marketing campaign doesn’t matter, you need to bring information on your traditional on-premise solution to the fore. The old campaign construct simply can’t deliver that today. Q1: Security.

How To Create A Successful B2B Marketing Campaign Budget

B2B Marketing Insider

Launching a B2B marketing campaign for the very first time or for a new market can be hard. The post How To Create A Successful B2B Marketing Campaign Budget appeared first on Marketing Insider Group. You likely don’t have any past data to refer to, which makes it difficult to determine the right budget to allocate to a specific marketing activity or channel. The […].

4 B2B Marketing Tips for Running Successful PPC Campaigns

Modern B2B Marketing

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. In this blog, I’ll share these insights with you so you can ramp up your PPC campaigns. Create Precise Ad Groups.

PPC 52