While the above explanation may sound exaggerated, there is no denying that drip marketing campaigns are a great way to keep in touch and stay on the mind of your future prospects and sales leads, even when they are not sales ready. You will hear plenty on how best to execute your drip marketing campaigns, the success stories, etc. MORE >>

key part of “doing more with less” is automating your email marketing campaigns. By triggered email campaigns, I mean an email or a series of emails being sent based on an action of a contact in your database, by their inaction or by their state (for example, a new customer). Welcome email campaign. Event/webinar campaigns. MORE >>

Campaign Management Marketing Creative Personalized Communication Barb Cote Email Marketing OptimizationBarb Coté. was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. So I realized that this was “blog-worthy” material. Thanks Rich! Proofread! MORE >>

Summary: Silverpop Engage B2B has added an innovative visual campaign builder that supports complexity without the drawbacks of a Visio-style flow chart. Silverpop Engage B2B (formerly Vtrenz) on Monday rele ased its first visual campaign builder, finally matching a feature offered by nearly all its competitors. Thumbs up. MORE >>

A bit of context: the presentation listed a sequence of steps for marketing campaign creation, deployment and analysis. Step 2: Design Campaign. The marketer now designs the flow of the campaign itself. Traditional marketing programs use a small number of simple campaigns, each designed from scratch and often used just once. MORE >>