Hubspot

JUNE 22, 2018

The Question of YouTube. While TV, for many, is still a destination -- for the first time, there are multiple options for viewing it through means other than cable, and after it originally aired, usually through online platforms (read: Hulu, YouTube Live, and clips on the YouTube pages of networks or TV shows).

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Martech

FEBRUARY 6, 2024

I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. The big game, airing on CBS for linear TV watchers, will also be available via streaming on Paramount+ and packages that include it on Fubo, Hulu, DirecTV Stream, YouTube Live and SlingTV.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

Martech

MARCH 6, 2023

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. This shift started with the drive toward digital transformation in business. Doing business almost entirely online was a reality long before the coronavirus hit our shores.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Choozle

SEPTEMBER 22, 2021

A: Xfinity TV is cable. CTV has already surpassed cable in terms of households and usage. Q: If I’m watching something like Local News but I’m watching through my YouTube Tv subscription, is that still considered linear viewing, or is it digital/streaming? Q: Why is Choozle ConnectedTV a better option than say, Xfinity TV?

Cable 52

Cable Ad Frequency Advertising Agencies Webinar Metrics 52

illumin

NOVEMBER 6, 2023

Certain kinds of TV, like live sports, are still watched most reliably on cable networks. In regards to skippable ads, which are frequently found on CTV apps and user generated sites like YouTube, data from eMarketer suggests that an ad length of 15 or 30 seconds is the most likely to result in a completed watch.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Porch Group Media

FEBRUARY 16, 2023

Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. How Does CTV Advertising Work? With CTV advertising, users see your ads when watching video content on their smart or connected TV.

FAQ 52

FAQ Advertisements Advertising Cable 52

Bannerflow

MARCH 11, 2022

In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Platforms like YouTube Live, Twitter Live, and Zoom increase opportunities for participatory virtual events. Photo and video posts also generate more engagement than those using just text. Influencer Marketing.

Trends 111

Trends Planning Work Management Marketing Management 111

Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. That’s because viewers bounce around to watch the latest hits, like Squid Game.

Advertising Agencies 115

Advertising Agencies Advertising Channels Advertisements Advertising 115

Hubspot

APRIL 3, 2019

Cable television, however, is a very elastic product. As the price of cable has increased, demand has decreased as more consumers “cut the cord.”. Substitutions like Netflix, Hulu, and other streaming services have made the cable industry elastic. Within cross price elasticity, YouTube would be considered a “substitute good.”.

Elasticity 74

Elasticity Pricing Price Cable 74

Martech

AUGUST 7, 2023

The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. So we’re not pushing them to watch a skills video on youtube because we know once they watch that they’re gonna be on it for the next three hours like all of us do.” It says that girls are dropping out and why.

Campaigns 93

Campaigns Co-Registration Marketing AI Cable 93

Contently

APRIL 24, 2017

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. hours of video per week on YouTube and other free online sources, and another 8.8 A poll by Defy Media found that consumers aged 13-24 watch 12.1

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

Digilant

JANUARY 31, 2023

For example, over the past few years, more consumers have forgone their cable subscriptions and embraced streaming options through CTV and OTT. Because consumers now have access to Netflix, YouTube, etc., The following are just some of those benefits: Streaming services allow you to utilize data-driven audience targeting.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cable 52

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

ConvertKit

JULY 9, 2021

YouTube and Twitch tips and ad revenue. Once you get 1,000 YouTube subscribers and 400 watch hours, you can start to monetize your channel. After you get 1,000 subscribers, fans can leave you tips of any value they want via Super Chats on YouTube. Sell digital products with ConvertKit. Image via Get Offset.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Digilant

NOVEMBER 8, 2023

Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. Amazon and YouTube used the 2023-2024 NFL season to test shoppable ads as they released interactive opportunities that allow consumers to shop directly within the ad creative. Enter: Free Ad-Supported TV, otherwise known as FAST.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Hubspot

DECEMBER 30, 2020

YouTube Advertising. Because YouTube is a Google-owned property,” Jillian said, “we had the ability to target people who are actively searching for content related to our products, so our ads are relevant to their work.”. Alicia worked on much of HubSpot’s 2020 brand advertising campaigns, including the Hulu push.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Hubspot

AUGUST 27, 2018

In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. It came in 1972 with the debut of HBO (then known as "Home Box Office"), the first commercial-free premium cable channel.

Paid Search Agency 58

Paid Search Agency Video Marketing Cable Ads 58

Martech

AUGUST 4, 2021

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? We have a presence on YouTube and a large CTV presence on more than 15 channels,” said JP Evangelista, SVP Content, Programming and Marketing at Vevo. Pre-pandemic, their revenue from CTV was 4%.

Cable 107

Cable Work Management Bundling Cross-Selling 107

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Digilant

APRIL 11, 2023

Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. Addressable TV: This allows brands to deliver ads to target audiences during broadcast TV, such as cable or free-to-air channels.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Crimson Marketing

JANUARY 21, 2014

YouTube reaches more U.S. adults aged 18-34 than any cable network. Connectors: These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline. We all share for different REASONS. 25% of Facebook users don’t bother with privacy settings.

Cable 100

Cable Social Networks Privacy Validation 100

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. Why watch the Academy Awards and deal with a bombardment of ads when you can fire up Netflix and watch the highlights later on YouTube? Networks have balked at revenue sharing models offered by Apple, which has been trying to create a cable-like package deal for years.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Porch Group Media

NOVEMBER 4, 2022

These movies are watched on popular streaming platforms like Youtube, Hulu, and more. As a result of this precision audience targeting, advertisers can recommend a new video game to someone who plays on an Xbox or recommend a new pair of hiking boots to someone who watches outdoorsy videos on YouTube. Cost-Effective TV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Tomorrow People

JULY 12, 2012

Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging. There was nothing to watch.

Facebook 120

Facebook Cable Television marketing Youtube 120

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. digital video viewers watch advertising-based video-on-demand (AVOD) content on platforms like YouTube, Facebook Watch, Peacock, and more. As a marketer, you likely already know that consumer habits are rapidly changing.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. digital video viewers watch advertising-based video-on-demand (AVOD) content on platforms like YouTube, Facebook Watch, Peacock, and more. As a marketer, you likely already know that consumer habits are rapidly changing.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Hubspot

AUGUST 24, 2010

For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. This is despite the rise in the amount of video consumed on YouTube and Hulu and an economic downturn that began long before this reported decline. Should cable TV companies be worried about the future of their industry?

Cable 28

Cable Television marketing Mobile Advertising Marketing Budget 28

LeadsRX

MARCH 9, 2022

Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Addressable TV. Over-The-Top (OTT). Automatic Content Recognition (ACR).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

ClickZ

AUGUST 6, 2020

Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

EMagine B2B Blog

APRIL 19, 2019

YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Content Standard

AUGUST 31, 2018

Leave it to the nightmare of cable-TV providers to take first advantage in this new mobile video space. While IGTV may not be coming for YouTube’s crown anytime soon, the potential to complement your brand’s Instagram presence with videos curated specifically for your followers means it has true staying power. Not always.

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Ex: I want to post five YouTube videos on obesity prevention to our site in the next 60 days.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Ex: I want to post five YouTube videos on obesity prevention to our site in the next 60 days.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

Content Standard

NOVEMBER 3, 2015

Millward Brown’s study, “ Ad Reaction: Video Creative in a Digital World ,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so. Stagnating Cable Consumption. According to a new study, U.S.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40