Biznology

JANUARY 25, 2011

After the recent and sudden departure of Keith Olbermann as the host of MSNBC's daily Countdown , criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has flowed unabated in social media. So, what I can talk about is how NBC is handling this event, which is mainly with silence. So, what should you do differently?

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Cable Wikipedia Television marketing Social Media 80

Biznology

JULY 5, 2012

The newest entrant in performance marketing is the daily deal business, pioneered by Groupon and Living Social. Based on my experience using “PI” (Per Inquiry) deals with cable TV operators years ago, I know that the “pay per” model works best if both sides have a track record with that offer in that medium.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

MARCH 18, 2014

I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” The FDA is only beginning to offer guidance on how the pharma segment should handle social media communications, so it is unclear how regulations apply here.

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Paid Content Content Marketing Planning Paid Search Agency 80

Biznology

JANUARY 8, 2018

Lesson for leaders. How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. They can then turn to your company and sell you access to your own customers and markets! They’ll call it advertising and retail.

Marketing Automation Services 173

Marketing Automation Services Digital Transformation Advertising Agencies Amazon 173

Biznology

DECEMBER 6, 2010

All the buzz and panic that ensued following the release of the US Embassy diplomatic cables motivated a colleague of mine to ask me: are social media's mantras of transparency, information sharing and digitization of conversations, relationships and activities saving us or are they dooming us all? Paranoia is on the rise.

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Privacy Social Media Media Wikipedia 80

Biznology

MAY 26, 2015

After stringing gorgeous fiber optic cable all the way to your front door, companies hate that your home is a hundred years old with moldering copper wiring right under a powerful transformer. Well, it’s a self-fulfilling prophecy when you don’t actually do any inbound, content, or social media marketing, don’t do any SEO.

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CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80

Biznology

JULY 8, 2013

You did everything you could to spread the use of a social platform at your organization. Then you start second guessing yourself, your implementation plan, or even the idea that social platforms can actually deliver the goods. Conservatives / late majority – fairly conservative and less socially active. Photo credit: Wikipedia.

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Wiki Business Wikipedia Cable 80

Biznology

APRIL 29, 2014

When I know I need to capture an event via social media, I use two smart phones and several huge, portable, backup batteries. And, the best thing about porting around too many batteries and cables? Train Everyone How to Promote Your Brand Via Social. My Live-Streaming, Live-Tweeting, Instagramming, and Vine. You need to.

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Cable Social Media Facebook Ideal Customer Profiles 80

Biznology

FEBRUARY 28, 2012

While even the most advanced computing systems still take millions of years to crack military grade public-key encryption , the promise of the quantum computer is that it will crack even the most inscrutable private diplomatic cable instantaneously no matter the rock hardness of military-grade encryption used.

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Blogger Outreach Long Tail Marketing Cable 80

Biznology

FEBRUARY 19, 2013

I just wanted to let you know that I accepted a position with Unison as the director of social media. I go into this a little bit in last week’s post Build some social media marketing backbone you big wuss : “It doesn’t matter that 1%-10% of everyone online grouses at just about anything and everything.

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Planning Work Management Advertising Agencies Marketing Management 80

Biznology

DECEMBER 13, 2016

It’s time for you to really invest in your own personal or professional social platforms. While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.

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Cable Best Practices Content Blogger 80

Biznology

MAY 13, 2013

When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. Besides the hundreds of channels on cable TV, newsstands are still crammed with magazines and the radio in my car still picks up dozens of stations. Photo credit: lierne.

Media 80

Media Public Relations Disintermediation Work Management 80

Biznology

JULY 31, 2017

Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. These damage industry leaders along with people’s privacy and personal control.

Marketing Automation Services 156

Marketing Automation Services Advertising Agencies Lead Ranking Advertisements 156

Biznology

JULY 14, 2016

When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. I think the unintended consequences of social media are an important factor. People trust their social networks more than media, Jaishankar writes.

Social Media 80

Social Media Media Television marketing Cable 80

Biznology

DECEMBER 1, 2017

Once cable came in, we started to see criticism of cable news networks as being biased. Social media and other fractured digital channels have led to even more partisanship and criticism. Three TV networks had a very lucrative business and could afford good journalism.

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Cable Marketing AI Television marketing Network Marketing 106