Salesforce Marketing Cloud
NOVEMBER 3, 2021
When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Cable companies have been offering expensive, bloated bundles that included a slew of channels many of their customers didn’t need or want for decades. Take, for example, HBO.
Contently
MARCH 28, 2018
Sample a product. Augmented reality lets consumers sample products without going to the store and dealing with the hassle that is brick-and-mortar shopping. AR sampling is already a viable way to attract business, but as digital shopping continues to thrive, that sort of testing is only going to become more important.
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Digilant
JULY 28, 2022
When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix. consumers rely on streaming services than cable. The tiny samples processed by ACR software are cross-referenced and matched to existing data.
Hubspot
NOVEMBER 6, 2017
I haven't sampled the menu at Applebee's enough to say what it's most famous for. Everyone's cutting the cable cord these days -- led by millennials, who are opting to subscribe to streaming services like Netflix and Hulu in lieu of paying for traditional cable packages. link] — Courtney Shupert (@courtelizashup). May 14, 2017.
Choozle
JANUARY 7, 2022
CTV inventory includes video ads that can be placed on any TV or device connected to the internet accessing video streaming content, providing unique placement beyond what is available via a traditional cable provider. Connected TV offers campaigns with contextual alignment, detailed targeting, and live reporting on success.
Digilant
APRIL 1, 2021
Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.
Stevens & Tate
APRIL 3, 2020
Whereas people often change the channel when watching something on cable whenever there is a commercial break. When it comes to traditional TV advertising, viewing data is based on larger sample sizes. You can also leverage behavioral data based on the platform viewers are using as well as the content they are streaming.
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