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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Martech

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. Nielsen’s primary product is TV ratings and there are serious concerns about the reliability of those numbers. What happened. for about $10 billion.

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Modern marketing looks a lot like…product?

MKT1

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. Part 2: Why marketing orgs need to become more like product orgs. Now—more than ever—marketers must possess the skillsets of an entire product organization to be successful.

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Amazon decision to use Nielsen is big boost for beleaguered rating service

Martech

The accuracy of their broadcast and cable ratings has been questioned for a long time and earlier this year they made a huge gaffe with streaming ratings. Purchase renews questions about products and long-term value. Competition breeds innovation and forces companies to provide better products.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

CX encompasses the full range of customer impressions and touch points: your pricing, the quality and reliability of your product, ease of doing business with you, ease of finding how-to information, and of course the quality of your customer service. .” Image credit: Kenn W. Kiser, at Morguefile.com. Empower Your CSRs.

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Easy Live Streaming Setup For Beginners

MindFire

Micro HDMI to HDMI Cable. Here’s a link list of everything shown: Glide Gear TMP 100 HDMI Cable LILLIPUT A11 10.1 when readers purchase products through these links. This doesn’t affect which products we include in this post. Some viewers find that distracting. Elgato Key Light. Elgato Ring Light. XLR Female to USB.

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Would you like to attract the kind of passionate fanbase that the cable news networks have? Journalistic writing makes your content more credible and boosts your content creation productivity. Image Source Higher Productivity Newshounds live and die by deadlines because the public craves its daily fix of the latest info.