podcast 
Sprout Social
JULY 16, 2020
Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.
Hubspot
NOVEMBER 13, 2019
Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.
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Marketing Insider Group
MARCH 1, 2021
Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. This shift started with the drive toward digital transformation in business. Doing business almost entirely online was a reality long before the coronavirus hit our shores.
Hubspot
DECEMBER 30, 2020
But in reality, our audience is listening to podcasts, they're reading articles in the New York Times or The Wall Street Journal,they’re watching Hulu, they're doing all these different activities throughout the day.”. In 2020, we started doubling down on [podcasts]. YouTube Advertising. Audio Advertising. “In
SmartBug Media
MARCH 19, 2020
If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.
KoMarketing Associates
DECEMBER 11, 2018
According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. While TV and radio are still used by the majority of the population, a growing number of Generation Z don’t have cable TV and prefer premium content instead of what’s offered for free across the airwaves.
Optinmonster
DECEMBER 21, 2023
TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Find relevant podcasts in your niche and pitch yourself (or your founders) as a guest. In most cases, podcast hosts are always looking for new guests to invite to their show. Once again, here’s an example from Elon Musk.
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