Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. That’s because viewers bounce around to watch the latest hits, like Squid Game.

Advertising Agencies 115

Advertising Agencies Advertising Channels Advertisements Advertising 115

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. spending more time on mobile than ever before. digital video viewers watch advertising-based video-on-demand (AVOD) content on platforms like YouTube, Facebook Watch, Peacock, and more. Additionally, more than 50% of U.S.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. spending more time on mobile than ever before. digital video viewers watch advertising-based video-on-demand (AVOD) content on platforms like YouTube, Facebook Watch, Peacock, and more. Additionally, more than 50% of U.S.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

KoMarketing Associates

DECEMBER 11, 2018

According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. This means the B2B marketers need to start thinking about video and mobile platforms they can use to reach this audience. More Social Media Engagement. Social media is simply part of a Gen Zer’s routine.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. In-Stream Video .

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Digilant

APRIL 11, 2023

OTT: This is content that is streamed through the internet using a laptop, mobile device, tablet, or CTV. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. Addressable TV: This allows brands to deliver ads to target audiences during broadcast TV, such as cable or free-to-air channels.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Crimson Marketing

JANUARY 21, 2014

YouTube reaches more U.S. adults aged 18-34 than any cable network. Most used social networks on mobile. 189 million Facebook users are “mobile only” Your CEO: 32% of F500 CEOs have at least one profile on a social network. Two new members join LinkedIn every second. There are over 150 million Instagram users.

Cable 100

Cable Social Networks Privacy Validation 100

Hubspot

FEBRUARY 3, 2020

This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. Gen Z spends an average of 11 hours on their mobile devices per week. Roughly 71% of Gen Z teens use mobile devices to watch videos, while 51% use mobile for social media surfing.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

ClickZ

AUGUST 6, 2020

Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. Moreover, many companies that deliver content on CTV make it available further over the top by enabling users to stream videos in mobile apps. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

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Advertisements Advertising Television marketing Paid Search Agency 103

EMagine B2B Blog

APRIL 19, 2019

YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Content Standard

AUGUST 31, 2018

Leave it to the nightmare of cable-TV providers to take first advantage in this new mobile video space. While IGTV may not be coming for YouTube’s crown anytime soon, the potential to complement your brand’s Instagram presence with videos curated specifically for your followers means it has true staying power.

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

Hubspot

AUGUST 24, 2010

For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. This is despite the rise in the amount of video consumed on YouTube and Hulu and an economic downturn that began long before this reported decline. Should cable TV companies be worried about the future of their industry?

Cable 28

Cable Television marketing Mobile Advertising Marketing Budget 28

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. The trend to focus on is not cord cutting but on potential growth in “skinny bundles” – Sling, Hulu TV, DirecTV Now, PlayStation Vue, and YouTube TV. Digital forms of TV are shifting entertainment consumption to mobile devices (or not).

Cable 40

Cable Bundling Broadcasting Bandwidth 40

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. How can I make my social media efforts effective? Establish goals.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

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Work Management Enterprise Management Marketing Management Cable 77

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. How can I make my social media efforts effective? Establish goals.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

Digilant

MAY 11, 2023

Vizio also reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs. Multicultural audiences have been found to have a higher affinity for FAST channels.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Convince & Convert

APRIL 17, 2014

It’s counter-intuitive, and perhaps not infinitely scalable, but it’s the online version of the cheesy infomercial vs. savvy product placement juxtaposition you see on cable TV. Look at YouTube going hard into the original content game. Hyundai inserts their brand into Walking Dead and it’s smart and tolerated.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Hubspot

SEPTEMBER 13, 2018

After weeks of various excuses for not doing so, Twitter banned the notorious conspiracy theorist Alex Jones from its platform (following in the footsteps of peers Apple and YouTube), and Facebook announced more transparency tools to allow brands to see where their video ads might appear. Read full statement >> 3. Twitter Makeover.

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

BenchmarkONE

OCTOBER 9, 2018

or you’re designing a website and need to test its mobile version, try putting away your phone as a default work environment. To prevent yourself from leaning back, opening up a new tab and typing in “reddit” when you feel you’ve hit a roadblock, simply turn off your WiFi connection or unplug your ethernet cable.

Product 63

Product Tips Cable Skype 63

Vidyard

NOVEMBER 11, 2013

While TV took a while to become mainstream, most millennials don’t subscribe to cable or satellite, so the Internet has become the way to reach a new generation. Gen Y’ers aren’t buying cable or satellite subscriptions, they rely on YouTube and the Internet.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Content Standard

APRIL 8, 2015

” In the era of the mobile revolution, where Millennials can be found glued to their high-tech devices and the lines between pure entertainment and quality content are blurred, digital marketers are discovering that the best way to reach their target audience is through the social platforms they know and love.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Hubspot

APRIL 4, 2018

Take a look at YouTube. YouTube’s mission? According to YouTube , there are "four essential freedoms" that define who they are: 1. There are loads of alternatives to YouTube (who knew?). YouTube wants to "give everyone a voice.". " ~ Female, 17, It's Lit report. Gen Z use brands to help shape their world.

Work Management 76

Work Management Marketing Management Planning Paid Search Agency 76

QuanticMind

MARCH 27, 2017

Attribution: Last-click versus Top-Funnel / Mobile versus Everything Else. In terms of device-based attribution – if you hadn’t heard, 2016 was the year of mobile. After all, in 2016, mobile clicks exceeded desktop clicks for the first time. Which means that 2017 is also the year of mobile (and presumably, 2018 will be as well).

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

LeadSquared

FEBRUARY 28, 2016

A simple solution that connects taxi drivers with commuters, thus eliminating all the red tape that was involved in allowing somebody to drive a cab, eliminating all the hassles of delayed payments for the drivers, and eliminating the trouble of finding public transport at odd hours, all through a simple mobile app. Thought nobody, ever.

Marketing Automation Services 52

Marketing Automation Services Cable Skype Cross-Selling 52

Hubspot

FEBRUARY 12, 2019

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. YouTube has experienced explosive growth since it was founded in an office garage in 2005.

Youtube 99

Youtube Stats Video Marketing Mobile Advertising 99

Hubspot

APRIL 29, 2015

Luckily, today, we have mobile devices that can record in HD and stream over 4G and/or wifi. The user experience is a lot better for both live streamers and viewers -- which is why live streaming on mobile apps is becoming more and more popular. You can also hook up your Stringwire account to YouTube and live stream there.

Features 28

Features Broadcasting Best Practices Cable 28

Hubspot

MAY 28, 2013

A few years ago, I was talking to Emil Rensing, the chief digital officer at Epix, a fledgling premium cable network formed as a joint venture by Viacom, MGM, and Lionsgate. Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Hubspot

APRIL 13, 2011

Netflix and YouTube Become Content Creators - Since their beginnings Netflix and YouTube have been about providing a platform to distribute content for others. YouTube has always been about letting individuals share video content on the Web. Marketing Takeaway: Video and mobile are growing together.

Allocation 28

Allocation Online Marketing Cable Planning 28

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

JANUARY 23, 2017

Its most exciting growth has come from its network: Facebook (desktop/mobile): 1.18 Mobile Marketing Silver Bullet. According to research from Google B2B buyers have increased the amount of mobile research they do by 91% year over year throughout the B2B purchase path. Facebook has cracked the code on mobile marketing.

Facebook 28

Facebook Paid Search Agency Ads Marketing AI 28

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Industrial Marketing Today

SEPTEMBER 27, 2010

It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S. Incorporate mobile solutions since many decision makers are not tied to their PCs during the workday. His comment to me was “This is fantastic!

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

AUGUST 30, 2011

TiVo, DVRs, Hulu, YouTube & thousands of cable/satellite networks have fragmented TV audiences. Mobile Marketing. Fantasy: Optimizing your website & email for mobile phones is not that important. Fantasy: Optimizing for mobile devices isn't worth the effort. Tweet This ). Advertising. Tweet This ).

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Martech Advisor

MARCH 18, 2020

No one can say for sure who will come out on top, but one thing is certain: Marketers and advertisers have been forced to evolve in a post-cable world. As more households cut the cord on cable and switch to streaming services, OTT media ads have emerged almost out of necessity. And evolved they have. Cutting Through the Noise.

Media 102

Media Cable Paid Search Agency Allocation 102

Webbiquity

MAY 23, 2017

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring? Dig right in!

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Golden Spiral

JULY 3, 2019

The same technologies that drive the latest mobile and desktop advances can be applied to your email efforts including: The Power of Plain Text. YouTube reaches more 18- to 49-year-olds than any single cable network. Email remains a powerhouse strategy for B2B tech companies like. We live in a video world.

Cable 72

Cable Companies B2B Youtube 72