Stop the Insanity. Fire Your PR Firm in 2014.
Marketing Craftmanship
DECEMBER 30, 2013
It can include appearances on network and cable TV…if the topics have a short shelf-life, or are unlikely to be of interest to target audiences. It’s All About Merchandising. This zero sum game is also played in social media, where scorecards of “likes” and “followers” are used as hollow substitutes for meaningful business metrics.
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