Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. In years past, TV was the only form of media you could use to reach a massive market during prime hours -- but now, people aren't watching as much. Digital media is cheaper. Why the shift?

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Convince & Convert

FEBRUARY 1, 2018

Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. Or, if you’re like me, with no cable to speak of, you’ll frantically search the world wide web for Olympic coverage. Thanks to my time at Indiana University, I got a peek into this media frenzy.

Cable 115

Cable Social Media Paid Search Agency Eye-Tracking 115

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. It was on Twitter—and you didn’t even need an account to watch. But is Twitter’s latest effort the beginning of a new era for live sports, or much ado about nothing?

Cable 60

Cable Broadcasting Television marketing Twitter 60

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Once the article is published, be the first one to share it on your social media network. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Webbiquity

JANUARY 10, 2010

What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the “secrets&# of top corporate Twitterers? Sanity check: The four stages of a typical Twitter user by TechRepublic. by Social Media Today.

Twitter 100

Twitter Tactics Tools Tips 100

Hubspot

SEPTEMBER 13, 2018

Twitter (and Facebook) Takes Washington. Twitter CEO Jack Dorsey made not one, but two appearances before U.S. lawmakers last week to testify on foreign interference on social media, as well as the company's algorithms and content moderation policies. Twitter Makeover. pic.twitter.com/w4TiRrVFHU — Twitter (@Twitter).

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

Bannerflow

MARCH 11, 2022

Social media content. In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Effective storytelling helps to make your company something others want to engage with, whatever channels or media you choose to use. Social Media Content. Content is still king. Virtual events.

Trends 111

Trends Planning Work Management Marketing Management 111

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). million interactions across Facebook, Twitter, and Instagram during U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). million interactions across Facebook, Twitter, and Instagram during U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Convince & Convert

NOVEMBER 9, 2015

Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Additional projects between Stewart and the cable network are expected, and are set to be announced upon confirmation. Business: RelayRides Steers in a New Direction. People love Jon Stewart.

Peer-to-peer 136

Peer-to-peer Companies Cable Startups 136

Contently

APRIL 4, 2019

The relationship between journalists and marketers can be contentious —something of a media industry West Side Story. Checking their respective Twitter feeds and areas of expertise can clue you in to how amenable they’ll be to your email (not to mention whether a natural disaster has destroyed their home or left them without power).

PR 143

PR Cable Press Paid Search Agency 143

EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Crimson Marketing

JANUARY 21, 2014

They are empowered by social media and tend to use both Twitter and Facebook. Connectors: These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline. adults aged 18-34 than any cable network. 90% of content is generated by 2% of Twitter users. How We Share.

Cable 100

Cable Social Networks Privacy Validation 100

QuanticMind

SEPTEMBER 12, 2023

Test and Learn on New Platforms Historically, the higher education marketing model has leaned on advertising to general audiences on network and cable TV. Yet the audiences colleges and universities want enrolling in their programs—namely, Gen Z —don’t engage with media in the same way as past generations.

Education 75

Education Rules Budget Programs Planning 75

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Stay Alert.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Content Standard

OCTOBER 27, 2016

Earlier this month, Twitter conducted its first NFL Thursday Night Football live stream—resulting in a 4 percent rise in stock prices the next day. Given the recent uncertainty about Twitter’s future, combined with the huge number of people that enjoy watching NFL games on TV, that climb is not insignificant.

Twitter 40

Twitter Video Marketing Conversion Television marketing 40

Webbiquity

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media. But not in social media.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Content Standard

APRIL 8, 2015

According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. With brands posting to Instagram an average of 9.3

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. There are a few characteristics that differentiate the internet from media platforms that came before it. It’s what Thompson calls “the demotion of sports from mass media centerpiece to just another bit of content available on an aggregator.”

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Stevens & Tate

AUGUST 10, 2020

Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements. Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Hubspot

NOVEMBER 6, 2017

When an Australian real estate tycoon suggested millennials could invest in real estate if they were stricter with their discretionary spending -- citing avocado toast as the main culprit -- we revolted on Twitter. Alright, I did the math. pic.twitter.com/nqhiqnQ07E — Kaleb Scary Horton (@kalebhorton). May 14, 2017. August 31, 2017.

Cable 77

Cable Opt-out Opt-in Paper 77

Hubspot

MARCH 27, 2018

According to a report from cable news network CNN earlier today, Facebook CEO Mark Zuckerberg has decided to testify before U.S. Parliament's media committee chair, to appear for questioning. Feel free to weigh in on Twitter. Congress amid growing concerns over user privacy.

Privacy Policies 66

Privacy Policies Cable Privacy Facebook 66

Biznology

JANUARY 24, 2012

In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of social media isolationism: Invitational and exclusionary. You host awesome dinner parties, right?

Social Media 80

Social Media Media Contingency Planning Barriers 80

Content Standard

AUGUST 15, 2016

You turn to social media to connect with friends, network with professionals, share photos and updates, and even to get your news. It may sound strange, even unnatural—but Twitter is betting hard that you will. Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences.

Cable 40

Cable Video Marketing Television marketing Content 40

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. Social Media Integrations.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

AUGUST 24, 2010

For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Should cable TV companies be worried about the future of their industry? In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. Marketing Takeaway.

Cable 28

Cable Television marketing Mobile Advertising Marketing Budget 28

Hubspot

MARCH 5, 2020

The waves and frequencies of the waves are sent to your home or a Wi-Fi-connected place via an ethernet cable. Be sure to create or optimize your profiles on the major social media networks , including Facebook, Twitter, LinkedIn, and Instagram. Make sure you're on the most popular social media channels for your industry.

Marketing AI 98

Marketing AI Paid Search Agency Ad Frequency Cable 98

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Magnet Media. Magnet Media is a video production, optimization, and strategy agency. Magnet Media’s blog is a combination of written copy and actual video. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Kevin Indig

AUGUST 7, 2023

Others are great on cable news programs, while they might struggle in the social media world. People use many platforms at the same time: Google, Twitter, Threads, Email, etc. Some brands are great online but struggle in brick-and-mortar. 📖 Context: There isn’t just one place for your audience.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Content Standard

SEPTEMBER 2, 2016

As the NFL season gets underway, you may notice something different—at least if you’re on Twitter. The 2016 season is the first year the league will live stream some of its games via social media. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million.

Video Marketing 72

Video Marketing Planning Best Practices Paid Search Agency 72

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. As the countdown to 2020 begins, marketers across the globe are looking ahead.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Choozle

MARCH 23, 2021

Kantar Media originally estimated $1.2 We focused on reaching voters one-to-one, where they spend their time online, from social media, banner ads, digital video, connected TV, and just about any other web-connected medium. But Twitter, Facebook, and Google are throwing the baby out with the bathwater. Roughly 15.3

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Work Management 52

Digital B2B Marketing

JANUARY 24, 2012

If cable and online video fragmented TV audiences, then audiences are shattered when everyone produces their own channel or subscribes to a handpicked list of channels produced by their friends, influencers, entertainers and chosen brands. Share your view in the comments below or with me on Twitter ( @wittlake ).

Peer-to-peer 100

Peer-to-peer Cable Outreach PR 100

Marketing Insider Group

NOVEMBER 29, 2012

” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. While online and Cable TV advertising is up. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+.

Mobile Advertising 100

Mobile Advertising Cable Banners Advertisements 100

Hubspot

MARCH 31, 2017

But Facebook isn't the only story in social media this month. The list isn’t exhaustive, but you can expect to learn the major highlights in the social media space this month -- what was launched, what changed, and what these stories could mean for marketers. 10) Many Twitter accounts are actually bots. Source: Twitter.

Social Media 28

Social Media Facebook Media Business 28