Digilant

FEBRUARY 2, 2024

As key industry players prioritize ways to make media buying more direct, transparent, and higher quality, there’s a call to eliminate the number of parties involved in media buys. This trend highlights the growing interconnectedness of the digital ecosystem across different devices and platforms.

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Digilant

MAY 18, 2021

Many of the trends and consumer behavior changes brought about by the pandemic are now projected to continue long after it’s over. Below we’ve outlined the top 3 digital marketing trends brought on by the pandemic but are here to stay and worth the continued investment. 3 Pandemic-Proof Digital Marketing Trends.

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Martech

APRIL 1, 2022

The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. Plus, AVOD is a new way to reach TV viewers who don’t subscribe to cable and/or are fans of streaming CTV content.”. video viewers by 2025, or 165.4 million people. AVOD audiences.

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Martech Advisor

APRIL 13, 2020

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. Entertainment is now home entertainment.

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Martech

APRIL 18, 2023

The Media Ratings Council is restoring accreditation for Nielsen’s national TV ratings after a 19-month suspension. Further, the cord-cutting trend continues apace. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey. Get MarTech!

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Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. This doesn’t account for cable/satellite services offering DVR functionality.)

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Hubspot

MAY 20, 2020

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. As society continues to spend more time indoors, we can expect an increase in TV consumption to continue as a trend. But what does this mean for advertisers?

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Martech

APRIL 1, 2022

The Media Ratings Council, which enforces measurement standards in media, confirmed this. Even without the accuracy concerns, ongoing trends in viewership have made Nielsen’s ratings less valuable. Further, the cord-cutting trend continues apace. Four months later, the ratings council suspended Nielsen’s accreditation. .

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Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. XR/AI Marketing Brief : Monthly LinkedIn newsletter filled with the top AI and XR marketing trends. The Neuron Newsletter : Daily digest of the latest AI news.

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Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. These trends span across all demographics, including the once-hard-to-reach older age groups, giving advertisers a wealth of possibilities to engage with all audiences.

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Porch Group Media

DECEMBER 1, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. We have cable and we have all the streaming services you could possibly have, and we watch both of them, right? My household has both.

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Parse.ly

SEPTEMBER 10, 2021

Here are a few of the highlights: Disruptions in digital media. Disruptions in digital media. ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.” ” “Media companies are changing too, and becoming much more like agencies.

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Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. In years past, TV was the only form of media you could use to reach a massive market during prime hours -- but now, people aren't watching as much. Digital media is cheaper. Why the shift?

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Parse.ly

SEPTEMBER 10, 2021

Here are a few of the highlights: Disruptions in digital media. Disruptions in digital media. ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.” ” “Media companies are changing too, and becoming much more like agencies.

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Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Martech Advisor

NOVEMBER 18, 2019

There is a pervasive view by those who track societal and generational trends each generation is different from the other. And for marketers, understanding how the newest “Gen Z” population consumes content will be essential to building value for those consumers and identifying trends to support future generations as well.

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Porch Group Media

NOVEMBER 21, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. But the real basic definitions are linear is broadcast television and cable. Download the 2022 New Mover Trends Report.

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Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. Additionally, the velocity of moving that Americans are clearly showing reinforces the need for all marketers to be aware of the latest new mover trends and the power that new mover marketing brings to the table.

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ScanmarQED

MARCH 17, 2021

These learnings when applied to optimizing media budgets help drive long-term performance.?But?it For example, Marketing Mix Modeling offers insights into overall consumer trends over the long-term,?but You also support your brand through Online Display Ads, Paid Search, Paid Social Media,?and and Cable TV, but?additionally,?you?run

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Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Advertisers must keep in lockstep with changing consumer habits and trends to continue to drive engagement and meaningful connections with their existing and potential customers. Moreover, Digilant simplifies the media buying process.

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Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Advertisers must keep in lockstep with changing consumer habits and trends to continue to drive engagement and meaningful connections with their existing and potential customers. Moreover, Digilant simplifies the media buying process.

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Convince & Convert

OCTOBER 7, 2010

Is this the long-promised social media backlash? Overall, social media usage among U.S. Ten percent of the country doesn’t have cable or satellite TV, and six percent (under the age of 45) don’t have a cell phone. For the first time, the percentage of U.S. Is the bloom off the rose? Except for one activity.

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Digilant

JULY 28, 2022

When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix. consumers rely on streaming services than cable. ACR is an identification technology that recognizes content played on a media device or present in a media file.

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Digilant

NOVEMBER 8, 2023

Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. However, experts are confident we’re near cross-media conversion as data clean rooms answer for cross-platform data communication. Enter: Free Ad-Supported TV, otherwise known as FAST. In 2023, there are 218.8 million people by 2026.

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Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5 Leverage ACR Technology In 2019, 14.3 million U.S.

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Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5 Leverage ACR Technology In 2019, 14.3 million U.S.

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Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Madison Logic

OCTOBER 18, 2023

Thirty percent of VPs and other functional leaders spend more than seven hours a week reviewing business topics and trends. Thirty percent of VPs and other functional leaders spend more than seven hours a week reviewing business topics and trends.

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Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. Stay tuned for more.

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Bluetext

FEBRUARY 25, 2020

In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads. Another new trend popping up across paid social is the use of live video. So, why are video ads so popular? billion in 2020.

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Insider Interviews

APRIL 22, 2020

Since everyone in media/marketing is also playing catch up on their knowledge base and business insights, I asked Rella for a download on trends in consumption and a 101 on how media buys are planned and sold differently these days. How that differs from "Holistic Media Planning"? You got it. We're seeing live TV up.

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Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. billion minutes.

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Martech

AUGUST 7, 2023

The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. with social media, we no longer push anything to certain channels. Because a majority of our children are under the age of 15 and we don’t want them on social media all the day long.

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QuanticMind

SEPTEMBER 12, 2023

Online and Virtual Offerings While the trend of enrollment declines in higher ed is a long-term one, the rise of online and virtual offerings has come on fast and furious in the past several years. Higher education advertisers would be wise to redirect some of their media budgets toward these channels in order to reach prospective students.

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6sense

JULY 15, 2021

Like, eating a sandwich and re-watching The Green Mile on cable for the 27 th time mundane. Available now and available free, The State of B2B Women CMOs – 2021 is the amalgamation of over 100 trend-forward women marketing executives remarking, reflecting, and riffing on the role and trajectory of CMOs in modern business.

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Choozle

JANUARY 7, 2022

CTV inventory includes video ads that can be placed on any TV or device connected to the internet accessing video streaming content, providing unique placement beyond what is available via a traditional cable provider. Katie Harker is Choozle’s Director of Media Strategy.

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Contently

APRIL 4, 2019

The relationship between journalists and marketers can be contentious —something of a media industry West Side Story. Even in the days following September 11, the New York Times lifestyle and culture sections ran theater reviews and trend pieces as usual. A food site like Eater won’t stray far from the kitchen.

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Hubspot

JUNE 12, 2017

There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report. Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits. Advertising.

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Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. Though that deal does not include games.)

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