Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Even among Americans 65 years old and better, 43% of them use social. They are myths.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Convince & Convert

FEBRUARY 1, 2018

Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. Or, if you’re like me, with no cable to speak of, you’ll frantically search the world wide web for Olympic coverage. Thankfully, sports networks are leaders in the global adaptation to digital.

Cable 115

Cable Social Media Paid Search Agency Eye-Tracking 115

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. In years past, TV was the only form of media you could use to reach a massive market during prime hours -- but now, people aren't watching as much. Digital media is cheaper. Why the shift?

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

EMagine B2B Blog

APRIL 19, 2019

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Attract the media.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Digilant

AUGUST 30, 2023

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Bannerflow

MARCH 11, 2022

Social media content. In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Effective storytelling helps to make your company something others want to engage with, whatever channels or media you choose to use. Social Media Content. Virtual events.

Trends 111

Trends Planning Work Management Marketing Management 111

QuanticMind

SEPTEMBER 12, 2023

For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms. Speaking of social media, let’s talk Meta for a moment.

Education 75

Education Rules Budget Programs Planning 75

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. consumers engaged in certain social behaviors actually went down, not up. Is this the long-promised social media backlash? Overall, social media usage among U.S.

Social Media 151

Social Media Facebook Forrester Media 151

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Once the article is published, be the first one to share it on your social media network. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). team superstar, garnered 1,425,000 social engagements The U.K.’s

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). team superstar, garnered 1,425,000 social engagements The U.K.’s

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. Which social media platforms should I use? Establish goals. Track your results.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

6sense

JULY 15, 2021

Like, eating a sandwich and re-watching The Green Mile on cable for the 27 th time mundane. Being COVID-confined and tested beyond measure warranted therapeutic professional networking. The post Hot off the Press: Empowered CMO Network 2021 Report appeared first on 6sense. We weren’t wrong.

CMO 62

CMO Press Cable Blast Campaigns 62

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required.

Cable 60

Cable Broadcasting Television marketing Twitter 60

EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. Which social media platforms should I use? Establish goals. Track your results.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 39% plan to spend more time on Twitter this year – the highest of any other social network.

PR 69

PR Twitter Brand Identity Branding 69

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

Hubspot

MARCH 5, 2020

With the rollout of this new high-speed network comes a number of news articles, commercials, and promotional content explaining how 5G will dramatically change the world. This networking power has led tech bloggers to suggest that 5G will compete with -- or potentially limit the need for -- the Wi-Fi we currently use today.

Marketing AI 98

Marketing AI Paid Search Agency Ad Frequency Cable 98

Crimson Marketing

JANUARY 21, 2014

Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email. They are empowered by social media and tend to use both Twitter and Facebook. adults aged 18-34 than any cable network.

Cable 100

Cable Social Networks Privacy Validation 100

Webbiquity

NOVEMBER 20, 2017

The amplification of the news through 24-hour cable networks and social media can make things unprecedentedly bad. It’s not just the stories about war, crime, or the latest environmental scare, all of which have been staples of news coverage for decades (centuries?).

Cable 209

Cable Positioning Marketing Report Internet Marketing 209

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). What we might know as"major network" evening news programs in the U.S. "Just over four-in-ten U.S.

Cable 73

Cable Television marketing Broadcasting Curation 73

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years.

Marketing AI 74

Marketing AI Advertising Agencies Planning Broadcasting 74

Choozle

JANUARY 7, 2022

It takes time to start a relationship and get to know each other, so consumers will look to other avenues such as social proof and consider competitors before moving further down the funnel. Ad networks act as an intermediary between advertisers, publishers, and consumers. Katie Harker is Choozle’s Director of Media Strategy.

Sales Management 61

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 61

Customer Experience Matrix

SEPTEMBER 11, 2009

My son works as a sports researcher at a cable television network. The story also illustrates the value of social media. This isn’t to say that social media would provide the same value to everyone. Tags: qlikview social media qliktech analytical database. It's nice work if you can get it.

Social Media 120

Social Media Media Cable Terms and Conditions 120

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

KoMarketing Associates

DECEMBER 11, 2018

More Social Media Engagement. Social media is simply part of a Gen Zer’s routine. According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. This personal habit will likely carry into how they do business. Meet Customers Where They Are.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Content Standard

APRIL 8, 2015

They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” Broadcast and Social Join Forces.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Contently

DECEMBER 8, 2016

Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. Some, sans cable subscriptions, simply tuned out. It happened at the Rio Olympics.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). More cost-effective to reach premium networks than linear TV. How is it different from OTT?

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Buzz Marketing for Technology

OCTOBER 12, 2011

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Army Chief of Staff.

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Customer Experience Matrix

DECEMBER 1, 2017

But the usual whining about their power from competitors and ad buyers has recently been joined by increasing concerns among the public, media, and government. It’s pitifully easy to imagine the cable companies as enthusiastic censors of unapproved messages. no uptake on the idea of “personal network effects”.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Marketing Craftmanship

DECEMBER 30, 2013

Here are just a few reasons why it’s insane for most businesses to base their marketing strategy on any of those assumptions: Lots of Media Exposure is Worthless. The “worthless media” category can include one-off quotes or mentions in round-up stories that also reference your competitors…if you’ve gained no unique mindshare.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Biznology

APRIL 2, 2014

Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” So don’t pay attention when people say they don’t believe in social media. She bought him books. Marketing is no different.

Spending 80

Spending Cable Social Media Broadcasting 80

Hubspot

MARCH 27, 2018

According to a report from cable news network CNN earlier today, Facebook CEO Mark Zuckerberg has decided to testify before U.S. Parliament's media committee chair, to appear for questioning. Congress amid growing concerns over user privacy. Zuckerberg has declined, however, to agree to requests from Damian Collins, the U.K.

Privacy Policies 66

Privacy Policies Cable Privacy Facebook 66