Biznology

MARCH 18, 2014

To be honest, in a world where there are so many “safe” channels for promotion, branding, advertising, and dissemination that exist — that are so well-understood, are completely legal, effective, and time-tested — why would anyone be the first (second, third, fourth, fifth, sixth) into market? Whale Watch Marketing.

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

Biznology

JANUARY 24, 2012

In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. In other words, your friends are bought and paid for and are your friends forever (or until you run out of cookies and candies and a subscription to cable).

Social Media 80

Social Media Media Contingency Planning Barriers 80

Biznology

JULY 12, 2012

Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection. Sometimes it’s hard to believe that the first PC I owned, 20 years ago, had a puny 40 MB hard drive.

Peer-to-peer 80

Peer-to-peer Wiki Cable Lock-In 80

Biznology

JANUARY 25, 2011

But NBC is continuing to endure unwelcome publicity—even directed against Comcast, which I suspect would not want such publicity given its cable television business that regularly must deal with government regulation. Eventually the real story will come out and people will make up their minds. So, what should you do differently?

Cable 80

Cable Wikipedia Television marketing Social Media 80

Biznology

JANUARY 8, 2018

They can then turn to your company and sell you access to your own customers and markets! You could grow markets by giving people extraordinary new abilities. How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? They’ll call it advertising and retail.

Marketing Automation Services 173

Marketing Automation Services Digital Transformation Advertising Agencies Amazon 173

Biznology

MARCH 26, 2014

The most common search marketing question I hear from our telecom clients is: How am I doing against my competition? While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. (Photo credit: Greg Lilly Photos).

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

Biznology

MARCH 26, 2014

The most common search marketing question I hear from our telecom clients is: How am I doing against my competition? While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. OK, back to the chart. Way to go Cricket!

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

Biznology

MAY 26, 2015

In a world where everyone’s obsessed with SEO and inbound marketing, it all comes down the the “ last mile ,” so to speak. After stringing gorgeous fiber optic cable all the way to your front door, companies hate that your home is a hundred years old with moldering copper wiring right under a powerful transformer.

CAN-SPAM 80

CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80

Biznology

SEPTEMBER 29, 2015

So, instead of a visitor requesting your website, sitting on a server in California, from their browser in London, needing to wait for that data to ping from MAE-West to MAE-East, across the Apollo North OALC-4 SPDA undersea cable, and then to West End.

Google 80

Google Cable Wikipedia Fulfillment 80

Biznology

FEBRUARY 19, 2013

This is what I call “ Mea Culpa Marketing.” And when things go even worse than that, I call it “Mea Maxima Culpa Marketing.” It’s right up my alley because they work with brand communication, creative and tech marketing PR/advertising; creative direction and design; and even app dev for web/mobile.

Planning 80

Planning Work Management Advertising Agencies Marketing Management 80

Biznology

APRIL 29, 2014

And, the best thing about porting around too many batteries and cables? Well, you can hook your staff and the folks who are attending up with batteries and charging cables and still have your battery needs covered as well. Main photo credit: Jason A. Howie via photopin cc.

Cable 80

Cable Social Media Facebook Ideal Customer Profiles 80

Biznology

DECEMBER 6, 2010

All the buzz and panic that ensued following the release of the US Embassy diplomatic cables motivated a colleague of mine to ask me: are social media's mantras of transparency, information sharing and digitization of conversations, relationships and activities saving us or are they dooming us all? Paranoia is on the rise.

Privacy 80

Privacy Social Media Media Wikipedia 80

Biznology

FEBRUARY 28, 2012

While even the most advanced computing systems still take millions of years to crack military grade public-key encryption , the promise of the quantum computer is that it will crack even the most inscrutable private diplomatic cable instantaneously no matter the rock hardness of military-grade encryption used.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

DECEMBER 13, 2016

Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers. You can be just like the Washington Post. The real bloodbath started in 2009.

Cable 80

Cable Best Practices Content Blogger 80

Biznology

MAY 13, 2013

Besides the hundreds of channels on cable TV, newsstands are still crammed with magazines and the radio in my car still picks up dozens of stations. B2B Marketing Content Marketing Crisis Management Internet Marketing Public Relations Reputation Management Blog Journalist Media media relations public relations social media twitter'

Media 80

Media Public Relations Disintermediation Work Management 80

Biznology

JULY 31, 2017

Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. digital ad market.” Scott Cleland ‘s analysis of a recent Internet Association report shows that four companies have already captured 80% of the emerging digital economy’s revenues, growth, employees, and market capitalization.

Marketing Automation Services 156

Marketing Automation Services Advertising Agencies Lead Ranking Advertisements 156

Biznology

DECEMBER 1, 2017

A year seems like enough time to step back and ask what the implications are: as marketers, what should we be concerned about? Clearly, most marketers aren’t involved in partisan politics, but the new distrust among citizens of all stripes of what is served up by mainstream and new media hurts big brands.

Cable 106

Cable Marketing AI Television marketing Network Marketing 106