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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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Programmatic advertising trends to watch in 2024

illumin

As a greater number of viewers opt out of cable and turn towards streaming, linear and CTV markets will converge, making programmatic strategies essential. Keep informed on all the latest by following illumin on LinkedIn and Twitter and keep your eyes out for further programmatic predictions.

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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script | B2B

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

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The complete history of CTV advertising

illumin

The future of streaming and CTV ads With the continued increase in streaming quality and availability, more users are opting to “cut the cable” and cancel their traditional TV subscriptions. And according to the The New York Times , cable subscribers have been declining at a rate of up to 5.4% a quarter.

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How CTV is reinventing the commercial break

illumin

Certain kinds of TV, like live sports, are still watched most reliably on cable networks. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Social media platforms like Facebook and Twitter have millions of daily users. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. 69%) and Facebook (.77%).

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The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They are empowered by social media and tend to use both Twitter and Facebook. Two new members join LinkedIn every second. adults aged 18-34 than any cable network. 90% of content is generated by 2% of Twitter users.

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