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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Promoting the post: This step isn’t mandatory, but it sure helps a lot. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. 69%) and Facebook (.77%).

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The Rise of New Video Advertising Formats

Digilant

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

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The Formula That’s Helping Me Optimize the Most Important Marketing Campaign of My Life

Contently

With that math, we can ballpark the amount of content and promotion I’ll need. Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. 120 native social/visual posts, each promoted on three social networks.

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Inbound Marketing Examples: What Results Can I Expect?

Strategic-IC

Our client, Cabling Science, provides classroom training and e-learning services to the communications infrastructure community. Although Cabling Science already had 9,000 organic site visitors a month, their challenge was to turn this traffic into conversions - in particular, they wanted to grow conversions for a new awareness stage eBook.

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Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

Create an online community promoting awareness around disease management and prevention. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. LinkedInLinkedIn is the world’s largest professional network reaching an audience of 450 million users.

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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script | B2B

For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. Lots of ghostwriters work with CEOs to write LinkedIn updates. Lots of brands are doing this on LinkedIn. In addition, you can use it to promote earned media pieces you’ve already landed. Get creative.

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5 Ways 5G Will Impact Marketers

Hubspot

With the rollout of this new high-speed network comes a number of news articles, commercials, and promotional content explaining how 5G will dramatically change the world. The waves and frequencies of the waves are sent to your home or a Wi-Fi-connected place via an ethernet cable. By the end of 2019, the four biggest U.S.