illumin

NOVEMBER 6, 2023

Certain kinds of TV, like live sports, are still watched most reliably on cable networks. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Bannerflow

MARCH 11, 2022

In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. High-quality images must be part of your strategy, especially across LinkedIn and Instagram, and to stand out amongst competitors, you must optimise every element of your social media strategy.

Trends 111

Trends Planning Work Management Marketing Management 111

Crimson Marketing

JANUARY 21, 2014

Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. Two new members join LinkedIn every second. adults aged 18-34 than any cable network. There are 140 F500 CEOs on LinkedIn. Hipster: Less likely than other sharers to use email for sharing content.

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Cable Social Networks Privacy User-Generated Content 100

illumin

MARCH 7, 2024

Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. This fractures the streaming landscape. Follow @illuminHQ

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Cable Service Broadcasting Advertising Agencies 59

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. But the company actually uses them to create hype about the product they are about to launch. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

KoMarketing Associates

FEBRUARY 12, 2019

Take some recent research from LinkedIn that found that B2C marketers are ahead when it comes to adopting marketing technology. LinkedIn Director of Marketing Solutions, Prue Cox, explained, “when we think about simple things like marketing automation platforms, and where AI is playing into it, B2C was definitely more ahead.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

EMagine B2B Blog

APRIL 19, 2019

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. LinkedIn – LinkedIn is the world’s largest professional network reaching an audience of 450 million users.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Strategic-IC

JUNE 4, 2018

Our client, Cabling Science, provides classroom training and e-learning services to the communications infrastructure community. Although Cabling Science already had 9,000 organic site visitors a month, their challenge was to turn this traffic into conversions - in particular, they wanted to grow conversions for a new awareness stage eBook.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

MARCH 5, 2020

The waves and frequencies of the waves are sent to your home or a Wi-Fi-connected place via an ethernet cable. Be sure to create or optimize your profiles on the major social media networks , including Facebook, Twitter, LinkedIn, and Instagram. These frequencies are decoded and recognized by your modem.

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Marketing AI Paid Search Agency Ad Frequency Cable 97

EMagine B2B Blog

MARCH 19, 2018

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. LinkedIn is the world’s largest professional network reaching an audience of 450 million users. Idea: Host a video series recruiting new candidates or feature an educational segment on rare diseases.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

MKT1

JULY 13, 2023

This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. For a list of a ton more of these new tools, I started a Linkedin Thread on the topic early this week and got way too many results to include here. So I wrote this newsletter and made a video with some early-stage marketers to help.

Top of Funnel 52

Top of Funnel CMS Development Product Lead Ranking 52

Hubspot

FEBRUARY 3, 2020

LinkedIn ). LinkedIn ). Only 45% of Gen Z watches cable. LinkedIn ). In 2019, Gen Z outnumbered millennials, making up 32% of the world's 7.7 billion-person population. Bloomberg ). Gen Z members that still live with their parents receive an average allowance of $16.90 Pew Research Center ). Fast Company ). Cognizant ).

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Stats Work Management Buyer Personas Mobile Marketing 101

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). You read the newspaper or a magazine. Then came the web. And instant messages–text messages, smart phones, social media. The list goes on and on and on. Instagram.

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Television marketing Broadcasting Cable SMS 160

EMagine B2B Blog

MARCH 19, 2018

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. LinkedIn is the world’s largest professional network reaching an audience of 450 million users. Idea: Host a video series recruiting new candidates or feature an educational segment on rare diseases.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

Martech Advisor

DECEMBER 17, 2019

As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. Follow us on Twitter , Facebook , and LinkedIn and stay updated on the latest trends in marketing technology. While texts are short, a picture says a thousand words.”

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Marketing Insider Group

NOVEMBER 29, 2012

The speaker line-up was one of the best I have ever seen including CEOs Andrew Mason (Groupon), Jeff Weiner (LinkedIn) and Jeffrey Bewkes (Time Warner), AOL Co-founder Steve Case, the Dr. Mehmet Oz, Futurists Jason Silva and Neil deGrasse Tyson and many, many more. While online and Cable TV advertising is up.

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Mobile Advertising Cable Banners Advertisements 100

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. My strategy is to post every blog post in three places—my LinkedIn Influencer blog; Medium; and either Contently, Fast Company, someone else’s blog, or my email list.

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Top of Funnel Campaigns Optimization Planning 144

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing AI 82

Marketing AI Advertising Agencies Planning Broadcasting 82

Sword and the Script | B2B

APRIL 19, 2022

Lots of ghostwriters work with CEOs to write LinkedIn updates. Lots of brands are doing this on LinkedIn. Sometimes you get reporters on your list that you later find that tweet things that don’t really interest you (political rants, cable company grievances, lunch photos). Share ideas too (rather than just links).

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PR Twitter Brand Identity Branding 69

Madison Logic

OCTOBER 18, 2023

An emerging channel that can be used to reach key decision-makers before they begin the buying process is CTV.CTV—which includes smart TVs and other devices that stream video content outside of cable, satellite, and linear channels—enables brands to reach their audiences through internet targeting.

Paid Content 52

Paid Content Demand Advertising Agencies Advertisements 52

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing AI 76

Marketing AI Advertising Agencies Planning Broadcasting 76

Marketing Insider Group

OCTOBER 12, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. I think we’ll see a massive correction in the advertising market. Photo Source ).

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Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. If cable providers can give us on-demand video, then surely you can do the same with your content. Make It Social. This will increase your engagement and comments, a key to video success.

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Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

JUNE 15, 2010

While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. Share this on LinkedIn. increases over time. Share this on Bebo.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Marketing Insider Group

APRIL 30, 2013

Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. Follow her on Twitter ( @ MargaretMolloy ) or connect on LinkedIn for additional insights from her CMO conversations. Margaret Molloy is CMO at Velocidi, a full-service digital marketing agency. Photo Source.

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Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Bluetext

FEBRUARY 25, 2020

There is a shift happening between traditional TV and CTV; many households are ditching cable subscriptions and switching to subscriptions with streaming services such as Hulu, Amazon Prime and Apple TV to get their news and entertainment. By 2022, it’s projected that 35 million viewers will watch TV exclusively through streaming services.

Paid Content 27

Paid Content Advertising Agencies Advertisements Advertising 27

LeadSquared

APRIL 3, 2017

It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also read: How to crack LinkedIn Ads ]. Source: ThinkWithGoogle. 5) Measure your performance consistently. Also, they are much more expensive than Google AdWords.

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Adwords Paid Content Google Advertising Agencies 52

chiefmartech

MARCH 1, 2016

We work across a broad range of industries including telecom, cable, financial services and software verticals. What can you tell us about yourself that we can’t learn from your LinkedIn profile? I lead up our marketing performance practice which is focused on helping marketing organizations operate more effectively and efficiently.

Work Management 40

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 40

Online Marketing Institute

NOVEMBER 8, 2010

When it comes to professional social media network LinkedIn, however, the usefulness trends reverse. Forty-five percent of B2B companies have obtained a customer from LinkedIn, compared to only 26% of B2C companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Industrial Marketing Today

SEPTEMBER 27, 2010

It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S. Every disruptive technology is known to cause major upheavals in any industry. And digital marketing and social media are as disruptive as they come.

Social Media 60

Social Media Social Marketing Media Planning 60

illumin

NOVEMBER 17, 2023

When watching TV shows in the evening, audiences might choose cable, Netflix, Roku, or others. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Firstly, why is cross-channel advertising so important? Learn more here.

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Multi-Channel Advertising Channels Cable Mobile Advertising 59

Martech

FEBRUARY 3, 2023

Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We

B2B Marketing 80

B2B Marketing Advertising Agencies Research Paid Search Agency 80

Madison Logic

SEPTEMBER 26, 2023

At a time when people are increasingly cutting the cable cord in favor of streaming services, CTV—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a powerful channel to capture viewer attention.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Cable 52

Hubspot

AUGUST 30, 2011

Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn. TiVo, DVRs, Hulu, YouTube & thousands of cable/satellite networks have fragmented TV audiences. Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Tweet This ). Social Media. Tweet This ).

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Attendify

DECEMBER 26, 2019

A high-quality power bank with a multi-device cable is a clear winner. For example, when Balfour held their National Sales Meeting, they not only provided chargers, they turned their event lanyard into the cable. The 2-in-1 Lanyard & Charging Cable from Brand Makers. Now that’s brilliant! Dork up your desk accessories.

Cable 57

Cable Co-Registration Multi-Channel Case Studies 57