Marketing Insider Group

MARCH 1, 2021

It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. This shift started with the drive toward digital transformation in business.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Chris Koch

MAY 30, 2014

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3%

Cable 100

Cable Television marketing Broadcasting Copyright 100

Marketing Insider Group

OCTOBER 20, 2020

Researchers said information overload caused due to 24-hour internet and cable connectivity could be one of the primary causes. They’re reluctant to appear concerned for other people, despite being perpetually connected to one another.

Business 353

Business Work Management Correlation Cable 353

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Marketing AI 98

Marketing AI Training Generation Budget Programs 98

Martech

MARCH 6, 2023

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. The internet has irrevocably shifted the media landscape format with major implications for advertisers. This doesn’t account for cable/satellite services offering DVR functionality.)

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

Martech

AUGUST 28, 2023

“I look at it like you’re sitting on a couch with three universal remotes that are all supposed to control the TV and the DVD and the internet TV and the sound system,” he said. But yet this one only does the TV, and this one only does the cable and so on. That’s a marketer’s tech stack today.”

Marketing Management 94

Marketing Management Paid Search Agency Marketing Automation Services Gartner 94

Biznology

SEPTEMBER 11, 2017

The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. The Internet is evolving from one network into private walled gardens owned by giant companies like Facebook , Google , and Amazon, and separate Internet in countries like China, Iran, and Russia. An even bigger network is invisible.

Cable 169

Cable Class Mobile Advertising Amazon 169

Porch Group Media

FEBRUARY 16, 2023

CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. Many times, the apps and services are less expensive than traditional cable, so cutting ties to the expensive service tethered to your home TV is a no-brainer for those on the move.

FAQ 52

FAQ Advertisements Advertising Cable 52

Tomorrow People

OCTOBER 26, 2017

Marketing copy needs to be conversion-driven and bursting with value and insight , and a moving part in a bigger picture - not just a creation Doctor Frankenstein botched in his lab left to roam the internet forevermore looking for readers. In January 2012 we strangled telemarketing with its own phone cable. RIP TELEMARKETING.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

Martech

MAY 31, 2022

Ten years after its birth, Netflix offered titles available for streaming over the internet – which was, at the time, a novel concept. Through their recommendation engine and seeing the potential to differentiate from cable by offering another way to access premium TV, Netflix had created a new game.

Ad Frequency 100

Ad Frequency Cable Paid Search Agency Differentiation 100

Martech

FEBRUARY 6, 2024

Streaming services will likely receive a boost from cord-cutters who are happy in their cable-less lifestyle but still want to see the game. Many of the services provide a free trial.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

Hubspot

MARCH 5, 2020

At this point, you might still be asking, "If 5G is wireless internet and Wi-Fi is wireless internet, what's the difference?". Wireless internet, Wi-Fi is unlicensed internet while 5G is a licensed cellular network. Meanwhile, Wi-Fi comes from radio waves sent from an internet provider's giant, central computer.

Marketing AI 98

Marketing AI Paid Search Agency Ad Frequency Cable 98

LeadsRX

MARCH 9, 2022

Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Technology that tracks what people watch on internet-enabled TVs. Addressable TV. Connected TV (CTV).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Webbiquity

NOVEMBER 20, 2017

The amplification of the news through 24-hour cable networks and social media can make things unprecedentedly bad. It’s not just the stories about war, crime, or the latest environmental scare, all of which have been staples of news coverage for decades (centuries?).

Cable 209

Cable Positioning Marketing Report Internet Marketing 209

Martech

JULY 28, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Sure, streaming subscriptions are just as expensive as cable, but you also get to remember 18 different passwords.” Good morning, Marketers, it seems like a watershed moment for data management and CDPs especially.

Enterprise Management 110

Enterprise Management Marketing Management Advertising Agencies Demand Generation 110

Digilant

MARCH 28, 2023

. — Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. This is where Advanced TV, the umbrella term encompassing any advertising that occurs before, during, or after a video stream on the internet campaigns comes into play.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Sana Commerce

MARCH 24, 2023

5G technology The advent of 5G technology has resulted in more access to faster internet. Internet of things and smarter everything IoT is expected to encourage changes across a huge range of technological industries, applications and devices.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

KoMarketing Associates

DECEMBER 11, 2018

While Generation Z is similar to millennials in the fact that they rely on technology and expect some flexibility in their job, they are the first generation that has truly grown up with the internet, thus affecting everything from how they work to their expectations. Many Gen Zer’s like using apps to access specific areas of the internet.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Digilant

APRIL 11, 2023

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. OTT: This is content that is streamed through the internet using a laptop, mobile device, tablet, or CTV. Let’s begin by going back to the basics.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Hubspot

NOVEMBER 6, 2017

In light of these dark and difficult conditions, I want to personally apologize for my generation -- and lighten the collective internet's mood with these 12 hilarious tweets about the various industries, foods, activities, and ideas my people have killed over the last couple of years. 12 Things Millennials Have Killed. 1) Marriage.

Cable 77

Cable Opt-out Opt-in Paper 77

Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. The platform has also launched in over 88 countries. in 2017.

Youtube 104

Youtube Statistics Cable Stats 104

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Customer Experience Matrix

DECEMBER 1, 2017

See Martin Gurri’s The Revolt of the Public for by far the best explanation I’ve seen of how the Internet affects politics.) Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. On top of all that, internet usage itself has risen to over four billion users since last year. Image Source. Eventually, digital advertisers had to figure something else out. Why TV Is Still Around.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Popular OTT providers include Netflix, Amazon Prime, Hulu, Disney+, and HBO Now. 7 Benefits of CTV Advertising .

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Choozle

JANUARY 7, 2022

CTV inventory includes video ads that can be placed on any TV or device connected to the internet accessing video streaming content, providing unique placement beyond what is available via a traditional cable provider. Connected TV (CTV) is a powerful brand awareness tactic available to reach broad audiences through motion and sound.

Sales Management 61

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 61

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. The potential migration of TV advertising to digital platforms gets to the core of what makes the internet such a transformative force for the business world. There are a few characteristics that differentiate the internet from media platforms that came before it.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Digital B2B Marketing

JANUARY 15, 2013

Remember the switch from the dialup modem to always on DSL or cable? Remember cutting the Ethernet cable for wi-fi? Fine grained location on a mobile is a far smaller change than the introduction of TV or the internet was. Mobile is offering new and better ways for us to do the same things we have done from desktops and laptops.

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

Digilant

APRIL 4, 2023

. — Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. This is where Advanced TV, the umbrella term encompassing any advertising that occurs before, during, or after a video stream on the internet campaigns, comes into play.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

SmartBug Media

SEPTEMBER 25, 2019

While Blockbuster has closed most of its stores, Netflix has grown to over 60 million subscribers as the marketing platform called the internet continues to expand. In an internet-dominated world, content allows you and your company to do this. Let’s start by looking at some brands that are doing it right.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. As a marketer, you likely already know that consumer habits are rapidly changing. streaming digital audio and podcasts rather than listening to the radio. spending more time on mobile than ever before.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. As a marketer, you likely already know that consumer habits are rapidly changing. streaming digital audio and podcasts rather than listening to the radio. spending more time on mobile than ever before.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Martech Advisor

APRIL 13, 2020

Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. The Internet is a necessary tool for sharing information, and its importance only grows in the face of a crisis like this one. Entertainment is now home entertainment. Is any of this surprising? In short, no.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Porch Group Media

NOVEMBER 4, 2022

In simple words, Connected TV is any TV that can be connected to the internet. CTV is any television set used to stream video over the internet. Streamed content is a much more economical choice when compared to traditional cable or linear TV. What is the Difference Between Streaming TV, Connected TV, and OTT?

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Navigate the Channel

NOVEMBER 1, 2021

If you’ve personally looked for anything on the internet or social media lately, there’s a good chance you’ve seen a chatbot. Who remembers being stuck waiting for the cable guy in a twelve-hour block? This can be done both on your website or via social media. Service Technician Arrival Times.

Marketing AI 65

Marketing AI Cable Marketing Management Social Media 65

QuanticMind

SEPTEMBER 12, 2023

Test and Learn on New Platforms Historically, the higher education marketing model has leaned on advertising to general audiences on network and cable TV. Instead of tuning into linear TV, Gen Zers are more likely to watch content on a connected TV , play video games, listen to music , browse the internet, and engage with social media.

Education 75

Education Rules Budget Programs Planning 75

Digilant

MARCH 28, 2023

cable TV and satellite TV providers have lost more than tens of millions of subscribers in total since 2016. Over the next few weeks, we’ll dive even deeper into these trends and solutions over a four-part blog series. Stay tuned for more. Download the full whitepaper here. — Major U.S.

Budget Programs 52

Budget Programs Cable Advertisements Advertising 52