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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

To that end, they’ve begun producing a series of two-minute videos where an older, accomplished woman wrote a letter to their younger selves about why sports helped them. “We The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. It says that girls are dropping out and why.

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Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

Martech

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. Why we care.

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The Shift to Screens: Capturing Voter Attention in a Digital World

Digilant

to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. TV households have cut the cord on cable or never had a cable subscription to begin with, with that number only projected to continue to rise. A startling 75% of these budgets, or between $7.5 At this point, more than 53% of U.S.

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Wifi Speed Explained: How Much Internet Speed Do I Need?

Valasys

The tablе below provides a helpful guide for choosing the right intеrnеt spееd based on different online activities. There are various options like fiber optic, cable, DSL, 5G, fixed wireless, and satellite. The speediest and most reliable is fiber optic, but if that’s not around, cable is a good choice.

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Navigating March Madness Marketing: 5 Strategic Channels for Advertisers

Digilant

We’ve compiled essential information to help advertisers navigate the upcoming media frenzy and capitalize on opportunities throughout the games. Advanced TV Streaming TV is vying to dethrone cable and satellite when it comes to fans’ preferred viewing methods. Let’s jump in. What Was March Madness Viewership Like in 2023?

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Would you like to attract the kind of passionate fanbase that the cable news networks have? Plus, if you mimic many of the journalistic standards, your writing can’t help but improve in quality. However, you might find the site helpful to find links to verified sources. Still, you don’t have to make it weird and pushy.