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Three Golden Rules for Optimizing Customer Experience

Webbiquity

And unless you have a monopoly, like your electric utility, cable provider, or Facebook (the ultimate scavenger hunt challenge is to find any phone number that connects you directly to an employee within Facebook), make it easy for people to find and reach your customer service department. It’s not the place to skimp on spending.

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Embracing Disruptive Tech: Insights for Marketers from CES

Digilant

Connected TV (CTV) Takes Center Stage in a Cookieless Landscape CTV (Connected TV) has been a major focus in the industry for several years, particularly as many consumers have shifted from cable subscriptions to streaming services. This becomes increasingly relevant in light of Google’s phasing out of third-party cookies.

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Would you like to attract the kind of passionate fanbase that the cable news networks have? Also, carefully fact-check Google results and social media reports. Then, you should work with your marketing team on adding more journalistic content to your mix. So, avoid linking to Wikipedia, which uses anonymous posters and updates.

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Programmatic advertising trends to watch in 2024

illumin

As a greater number of viewers opt out of cable and turn towards streaming, linear and CTV markets will converge, making programmatic strategies essential. Networks’ opening up to programmatic advertising According to eMarketer, in 2023 more TV networks opened up to the idea of greater budget fluidity.

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Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Over the past few years, Google and other search engines have implemented a radical change in how they rank sites. Image via Google screenshot. Image via Google screenshot.

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Building your generative AI marketing skillset: Training and upskilling

Martech

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Tech giants like Microsoft and Google are building generative AI into their current offerings with daily updates.

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Two Prerequisites for Successful Business Growth

Vision Edge Marketing

And according to a B2B Procurement study from the Acquity Group, 94% of business buyers do some form of online research and 77% conduct this search via Google. According to GE Capital Bank, 81% of retail shoppers conduct online research before they buy.

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