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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. They are empowered by social media and tend to use both Twitter and Facebook. 25% of Facebook users don’t bother with privacy settings. How We Share.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. There are more videos on YouTube than Facebook video and Netflix combined and YouTube videos earn more valuable attention, too. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

CX encompasses the full range of customer impressions and touch points: your pricing, the quality and reliability of your product, ease of doing business with you, ease of finding how-to information, and of course the quality of your customer service. Steve Olenski recently questioned if customer service is the same as CX.

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4 Ways To Fix Your Facebook Problem

Convince & Convert

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

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Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Their hunger for relevant information isn’t likely to stop anytime in the foreseeable future. Quick Takeaways: The world’s hunger for relevant information isn’t likely to stop.

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Competitor mapping: The benefits and how to create your own

Sprout Social

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. For example, cable and streaming services are indirect competitors because they both offer film and TV shows. Here are some examples of competitor maps to get you inspired.

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