Marketing Insider Group
OCTOBER 20, 2020
An effective employee advocacy program ultimately results in lasting brand-customer relationships. The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. But is there a connection to empathy in the workplace?
Marketing Insider Group
MARCH 1, 2021
Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. According to SiteImprove’s Georgia James, landing in the answer box can increase organic traffic by a factor of four. Provide a Superb Customer Experience with Quality Content.
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Martech
MARCH 6, 2023
Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.
Martech
JULY 28, 2021
The effects of this partnership are subtler for the viewer, but likely result in more current, relevant ads over CTV because those advertisers didn’t have to finalize their creative as far in advance of showtime. For a number of years, Penny Wilson was the familiar face of Hootsuite’s marketing organization. Quote of the day.
Porch Group Media
SEPTEMBER 6, 2022
In the cable and telecom industry, it was really eye-opening to learn how much movers affected retention and acquisition. We really started to measure that first and communicate that within the organization. Very simply, you need to figure out how movers are affecting your business.
Choozle
JANUARY 7, 2022
consumers look for a “Known retailer” when searching for a product throughout their shopping journey, which is why effective brand awareness tactics are critical to lower-funnel impact. A recent survey by The Trade Desk showed that 27% of consumers in their sample are planning to cut their cable cords and look for free, low-cost streaming TV.
Digilant
FEBRUARY 28, 2023
The current economic climate has created stressors across almost every industry in one way or another — a domino effect that ultimately leads to decreased budgets across all marketing efforts. Rethink and Reevaluate Your Strategy The most important thing to avoid in an economic downturn is going dark.
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