Martech

MARCH 6, 2023

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

Paid Search Agency 79

Paid Search Agency Ads Campaigns Cable 79

Porch Group Media

FEBRUARY 16, 2023

Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. CTV Advertising Solutions to Power Customer Acquisition See for yourself how our CTV solutions can help you boost customer acquisition.

FAQ 52

FAQ Advertisements Advertising Cable 52

Bannerflow

MARCH 11, 2022

In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. It helps give customers a better understanding and feel for your brand and humanises it. Content marketing is the cornerstone of an effective strategy and connects companies directly with their customers.

Trends 111

Trends Planning Work Management Marketing Management 111

Martech

AUGUST 7, 2023

Soccer uses customer data platform to make marketing automation personal He did a quick assessment and realized he had to get everyone on one platform. The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. Let’s keep it on the cheap and, it’s just how it works.”

Campaigns 94

Campaigns Co-Registration Marketing AI Cable 94

Hubspot

APRIL 3, 2019

Cable television, however, is a very elastic product. As the price of cable has increased, demand has decreased as more consumers “cut the cord.”. Substitutions like Netflix, Hulu, and other streaming services have made the cable industry elastic. Within cross price elasticity, YouTube would be considered a “substitute good.”.

Elasticity 74

Elasticity Pricing Price Cable 74

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. Given the busy nature of customers online today, it is essential to ensure that advertisers design a brand message and creative that catches the users’ eye.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Digilant

NOVEMBER 8, 2023

Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. For advanced TV specifically, this identity tracking not only makes it easier to track the user within the TV landscape but also pushes the results and analytics back into a clean room to use across and understand the customer journey better.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Martech

AUGUST 4, 2021

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? The bar has probably never been higher to be precise with customer data and use it efficiently for relevant communications. How well do you know your customers? . Now it’s 50%. Read more here.

Cable 109

Cable Work Management Bundling Cross-Selling 109

LeadsRX

MARCH 9, 2022

Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer Lifetime Value (LTV). Conversions.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Digilant

APRIL 11, 2023

Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. Addressable TV: This allows brands to deliver ads to target audiences during broadcast TV, such as cable or free-to-air channels. Big changes are always happening to streaming service customers and advertisers alike.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Crimson Marketing

JANUARY 21, 2014

YouTube reaches more U.S. adults aged 18-34 than any cable network. CEOs use social media for customer communication. Connectors: These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline. We all share for different REASONS. Two new members join LinkedIn every second.

Cable 100

Cable Social Networks Privacy Validation 100

Kevin Indig

AUGUST 7, 2023

Even when technically better alternatives exist, customers choose the solution they’re familiar with because it’s reliable. It’s the outcome of positioning, which lives at the intersection of your expertise, the pain points you solve and what your customers care about. See Google or Apple, for example.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Porch Group Media

NOVEMBER 4, 2022

These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Geographic Targeting: This is the ability to pinpoint where an ideal customer is, in real-time, where they have visited recently, or frequently and only market to them when we want to based on those inputs. Cost-Effective TV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. Because sports are consumed live, with significantly higher advertising load and viewer retention, sports are increasingly the only viable place for mass-market consumer companies to reach customers at scale and fight off niche e-commerce companies slicing off their customer base.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

EMagine B2B Blog

APRIL 19, 2019

YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. How Can We Help?

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Hubspot

AUGUST 24, 2010

For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. This is despite the rise in the amount of video consumed on YouTube and Hulu and an economic downturn that began long before this reported decline. Should cable TV companies be worried about the future of their industry?

Cable 28

Cable Television marketing Mobile Advertising Marketing Budget 28

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Ex: I want to post five YouTube videos on obesity prevention to our site in the next 60 days.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

KoMarketing Associates

DECEMBER 11, 2018

There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. Meet Customers Where They Are. More Social Media Engagement.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Content Standard

AUGUST 31, 2018

Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Leave it to the nightmare of cable-TV providers to take first advantage in this new mobile video space. YouTube : A video is a video, right? Enter IGTV. Not always.

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Ex: I want to post five YouTube videos on obesity prevention to our site in the next 60 days.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

Biznology

SEPTEMBER 18, 2014

As you watch the NFL’s image blasted all over talk radio, cable news, and TMZ clones, you might say to yourself, “Well, that will never happen to us.” The reason that the NFL is being excoriated everywhere is because their customers are everyone. ” And you might be right. They expect better investigations.

Cable 80

Cable Public Relations Blast Campaigns Youtube 80

Hubspot

JUNE 3, 2019

If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. If you don't, just know that 70% of businesses with growing revenue prioritize customer success as "very important." So, if you want your business to succeed you must make sure your customers do, too.

Segmentation 100

Segmentation Campaigns Planning Paid Search Agency 100

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Your customers? It was a simpler life, from a content consumption and communication point of view. You read the newspaper or a magazine. Then came the web. The list goes on and on and on. Television. Your industry?

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Hubspot

FEBRUARY 20, 2017

1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. Four Brands That Replaced Product Names.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Hubspot

NOVEMBER 13, 2019

If you do that, make sure you buy a cable that will connect your microphone and USB audio interface. Additionally, Squadcast plans to add video recording and transcription, which will help with your show notes and posting your podcast to YouTube. This will record both video and audio, so it's easy to post to YouTube if you want.

Skype 94

Skype Tools Bundling Pricing 94

Hubspot

FEBRUARY 3, 2020

To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. Only 45% of Gen Z watches cable. 62% of Gen Z checks Instagram, while 60% visit YouTube, daily. 52 Gen Z Stats to Know in 2020. General Stats. Bloomberg ).

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Hubspot

APRIL 4, 2018

"When I think ‘cool’ I imagine companies that do great things for customers/employees or beautiful/unusual products." ~ Female, 17, It's Lit report. Take a look at YouTube. YouTube’s mission? According to YouTube , there are "four essential freedoms" that define who they are: 1. YouTube wants to "give everyone a voice.".

Work Management 76

Work Management Marketing Management Planning Paid Search Agency 76

Vidyard

NOVEMBER 11, 2013

While TV took a while to become mainstream, most millennials don’t subscribe to cable or satellite, so the Internet has become the way to reach a new generation. Similar to a trailer for a movie, you’ll release a teaser video to current customers in email to announce new products and your attendance at events.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Content Standard

APRIL 8, 2015

But in today’s digital era, do brands even need to spend their marketing dollars on a cable premiere to capture a captive audience? Social media platforms possess a unique advantage over traditional broadcast in that they offer customized content based on a viewer’s location and interests. Curated Viewing Experiences.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Hubspot

SEPTEMBER 13, 2018

After weeks of various excuses for not doing so, Twitter banned the notorious conspiracy theorist Alex Jones from its platform (following in the footsteps of peers Apple and YouTube), and Facebook announced more transparency tools to allow brands to see where their video ads might appear. Now, 5G could be coming to a neighborhood near you.

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

Content Standard

APRIL 20, 2018

Reports from the Radio Advertising Bureau also mimic Nielsen’s figures in a more traditional setting, however, suggesting that radio as we think of it continues to be an effective answer for reaching customers. Technologically, radio has evolved to keep up with the times, and that’s allowed its listenership to remain strong.

Video Marketing 62

Video Marketing Content Marketing Planning Content 62

QuanticMind

MARCH 27, 2017

As we continue to see the online customer journey transmute into something very different than a traditional sales funnel, with prospects jumping back and forth between different stages and across different channels and devices, it becomes harder and harder to clearly attribute one step or another with the one clear conversion that led to the sale.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

FEBRUARY 3, 2012

Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. The second wave was cable networks. This week, YouTube hired Bruce Seidel, who oversaw shows on the Food Network and Cooking Channel, to lead programming for YouTube's new food-focused channel. The Third Wave of Media.

Cable 28

Cable Media Planning Amazon 28