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Instagram’s IGTV App Will Innovate Your Brand’s Video Strategy

Content Standard

Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Are Your Brand Storytelling Senses Tingling? Leave it to the nightmare of cable-TV providers to take first advantage in this new mobile video space. Be sure not to overlook this.

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How to Use Non-Obvious Thinking to Create Better Content

Content Marketing Institute

Cable news, Rohit points out, is having a banner year because it’s selling outrage. Non-Obvious trend: Back-storytelling. One bonus idea to steal: Curate trends yourself. One of the best ideas to steal is one Rohit openly teaches – how to curate non-obvious ideas yourself. Sometimes outrage is reasonable and justified.

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We Interrupt This Program: Will Social Media Replace TV?

Content Standard

But in today’s digital era, do brands even need to spend their marketing dollars on a cable premiere to capture a captive audience? Curated Viewing Experiences. With brands posting to Instagram an average of 9.3 You have all the tools you need, so why not use them to your advantage? Where is social media headed next?

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Is Binge Watching the Next Video Marketing Metric?

Content Standard

Traditional TV has been dead for years, and now cable consumption, as you’ve likely heard, is diminishing. Who knows, maybe one day we’ll even look back on video marketing and brand storytelling with the same nostalgia that many of us hold for the television of our youth. This is a story that only time can tell.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Audiences know the difference.

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Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?

KoMarketing Associates

Here’s a look at a few: Storytelling Matters. As I’ve written about previously, good storytelling is essential in “hooking” the reader and having that individual consume your material. Content Curation Matters, Too. What does B2B content marketing have to do with the upcoming Olympics anyway? Jamaica, we have a bobsled team!”

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34 Blog Examples To Unlock Creative Ideas For Your Own Blog

CoSchedule

How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. Excellent storytelling, and bold, no-nonsense blog posts. It relies heavily on curating content and offering commentary. Get creative.