Digilant

MAY 18, 2021

Many of the trends and consumer behavior changes brought about by the pandemic are now projected to continue long after it’s over. Below we’ve outlined the top 3 digital marketing trends brought on by the pandemic but are here to stay and worth the continued investment. 3 Pandemic-Proof Digital Marketing Trends. this year. .

Trends 52

Trends Advertising Agencies Planning Cable 52

Digilant

FEBRUARY 2, 2024

Access to Premium Inventory: With a deeper focus on curation, advertisers can gain access to premium ad inventory that might not be available through other channels. Rise of FAST channels Free ad-supported streaming TV (FAST) represents a significant segment of authenticated viewership.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Recent Marketing Reports, Updates, and Trends.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Martech

APRIL 1, 2022

This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Advertisements Advertising 108

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. This demographic represents prime earning and spending positions, emphasizing the importance of targeting them through CTV or alternative channels.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

MARCH 8, 2024

The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. XR/AI Marketing Brief : Monthly LinkedIn newsletter filled with the top AI and XR marketing trends. Get MarTech! In your inbox.

Marketing AI 110

Marketing AI Training Generation Budget Programs 110

Digilant

NOVEMBER 8, 2023

As advertisers work to connect with consumers across critical channels, he’s shared five key takeaways covering everything from platform improvements to redefining the value of this channel. Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. Let’s dive in. With 72% of U.S.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. There was every reason for a reset in terms of improving data sources, channels, consumer insights, technology, and more. I wanted to provide a little bit of background on the 2021 New Mover Trends study.

First-Mover Advantage 52

First-Mover Advantage Trends Webinar Metrics Planning 52

Digilant

JANUARY 31, 2023

Staying up-to-date on said tech improvements and consumer habits will inform advertising trends that will help your brand stay on top of the game. For example, over the past few years, more consumers have forgone their cable subscriptions and embraced streaming options through CTV and OTT.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cable 52

Madison Logic

OCTOBER 18, 2023

Thirty percent of VPs and other functional leaders spend more than seven hours a week reviewing business topics and trends. It’s an ideal channel to capture buyer’s attention from day one with the largest screen in the room. The strength of CTV is further amplified when integrated into a unified multi-channel account-based approach.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Digilant

APRIL 2, 2019

On Monday, March 25th the cord cutting trend was celebrated in Cupertino, California. It’s a safe haven – a place where a user can easily access their third-party cable and streaming subscriptions, sans Netflix. billion Apple device users, Netflix, Amazon, Hulu, and cable companies need to be on the lookout.

Cable 55

Cable Television marketing Amazon Act-On 55

Industrial Marketing Today

MAY 22, 2012

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Advertisers must keep in lockstep with changing consumer habits and trends to continue to drive engagement and meaningful connections with their existing and potential customers. This should come as no surprise, as the average American household now has 22 connected devices.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Advertisers must keep in lockstep with changing consumer habits and trends to continue to drive engagement and meaningful connections with their existing and potential customers. This should come as no surprise, as the average American household now has 22 connected devices.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Dig Deep into Data to Reach your Audience In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Budget Programs 52

Budget Programs Cable Advertisements Advertising 52

Martech

AUGUST 7, 2023

The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. with social media, we no longer push anything to certain channels. The channels he does use are Facebook and Instagram, which appeals to an older demographic. “We It says that girls are dropping out and why.

Campaigns 98

Campaigns Co-Registration Marketing AI Cable 98

Sana Commerce

MARCH 24, 2023

In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive. In this guide, we’re highlighting the biggest trends to be aware of, including the challenges and opportunities of the electronics industry supply chain today.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

QuanticMind

SEPTEMBER 12, 2023

For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms. Read on to learn how marketers can secure wins for higher ed institutions in this new era.

Education 75

Education Rules Budget Programs Planning 75

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Martech

AUGUST 4, 2021

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? We have a presence on YouTube and a large CTV presence on more than 15 channels,” said JP Evangelista, SVP Content, Programming and Marketing at Vevo. CTV is a growing channel for Vevo. “We

Cable 109

Cable Work Management Bundling Cross-Selling 109

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). Source: Pew Research Center. What we might know as"major network" evening news programs in the U.S.

Cable 73

Cable Television marketing Broadcasting Curation 73

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Insider Interviews

APRIL 22, 2020

Since everyone in media/marketing is also playing catch up on their knowledge base and business insights, I asked Rella for a download on trends in consumption and a 101 on how media buys are planned and sold differently these days. Always wanted a solid definition of "Impression-Based Buying"? You got it. But people are still buying TV sets.

Research 52

Research Cable Classified Ads Paid Search Agency 52

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Madison Logic

NOVEMBER 30, 2023

Activate a Multi-Channel Campaign Strategy That Delivers Personalized Experiences At Every Stage of the Sales Cycle An effective brand to demand strategy enables you to get in front of buyers before they initiate their buying process and continue to build trust as they inform, consider, and evaluate their options.

Demand 52

Demand Brand Identity Branding Work Management 52

ClickZ

SEPTEMBER 21, 2020

Consumers’ expectations of receiving stellar customer service across all channels is contributing to the adoption of voice technology. cable companies, airlines, hotels). By analyzing key moments in customer interactions, organizations can identify good and bad behavior trends in customer interactions over time.

Marketing AI 144

Marketing AI Cable Analysis Distribution 144

Customer Experience Matrix

DECEMBER 1, 2017

Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities. It’s pitifully easy to imagine the cable companies as enthusiastic censors of unapproved messages.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5 Leverage ACR Technology In 2019, 14.3 million U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5 Leverage ACR Technology In 2019, 14.3 million U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digital B2B Marketing

JANUARY 15, 2013

We won’t see the year of mobile because mobile isn’t a new channel we switch to, it is an evolution in behavior. Remember the switch from the dialup modem to always on DSL or cable? Remember cutting the Ethernet cable for wi-fi? But But But… Wait! But mobile means we are always connected!

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. In the olden days, creating a TV channel was a really big deal. Modern-day channels march to a completely different drummer. Take, for instance, a Roku channel. billion on CTV ads in 2021, owning a CTV channel sounds like a brilliant timely idea. Since digital ?onnected

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Hubspot

MAY 20, 2020

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. As society continues to spend more time indoors, we can expect an increase in TV consumption to continue as a trend. But what does this mean for advertisers?

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

Brightedge

DECEMBER 21, 2020

YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. All of which are great reasons YouTube marketing may be the next marketing channel that many businesses and companies adopt. Why YouTube marketing? Valuable content to focus on.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

ClickZ

AUGUST 6, 2020

Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. Compared to any other communication channel, CTV drives the highest level of both cost-efficient responses and sales. And as trends indicate it is irreversible. 3) CTV is freedom.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Sprout Social

SEPTEMBER 3, 2020

If you can think of it, there’s probably a channel for it. The fact that you don’t have to pay-to-view is an added bonus versus old-school cable. With this kind of reach, the platform is just a trend when it comes to tapping into the power of live video. Music productions? Creating custom sneakers? Let’s do this. ??

Advertising Agencies 134

Advertising Agencies Paid Search Agency Brand Identity Branding 134

ScanmarQED

MARCH 17, 2021

at individual channel s within your marketing mix and?collects For example, Marketing Mix Modeling offers insights into overall consumer trends over the long-term,?but gauge the impact of each of the individual digital channels across your marketing? and Cable TV, but?additionally,?you?run It works by?looking?at

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52