Digilant

JANUARY 25, 2024

Despite projections indicating a surge in political ad spend, with estimates ranging between $10 billion and $12 billion, a significant portion remains anchored in traditional channels. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. A startling 75% of these budgets, or between $7.5

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Interactive Content Will Make its Mark on Digital Marketing.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Content Standard

APRIL 8, 2015

As social media platforms begin to broaden their content offerings through features like Snapchat Discover and Twitter live streaming, digital marketers should take notice of these emerging tools of Millennial engagement and plan their budgets accordingly. And user-generated content is only the beginning.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Online Marketing Institute

NOVEMBER 8, 2010

When social media customer acquisition figures are broken out by B2B and B2C companies, it becomes clear that B2C companies generally obtain much more value from their social media marketing efforts. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Buffer

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create. Many experts predict that by 2020, more than 80% of all customer service interactions will be powered by AI bots.

Social Media 111

Social Media Trends Marketing AI Media 111

Webbiquity

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? What type of posts generate the most engagement on Facebook? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. VentureBeat ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50