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Cable TV subscriptions set to drop below 50% of all US households

Martech

households will have a cable TV subscription by 2023, according to a new study. This continues the cord cutting trend that’s hit cable very hard. The most unsettling news for cable companies: The steepest drop came in 2020, when more people than ever were stuck home, which saw a 7.7% Fewer than half of all U.S. million, a 4.8%

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

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How to set up and measure CTV ad campaigns

Martech

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Enhanced opportunities for interactive campaigns.

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Marketing Performance Woes? You Might Just Have a Planning Problem

Hive9

Here's an image that might be daunting, commonplace or old-school to you, depending on your stage of life or expertise in electronics: the back of an A/V receiver with a bunch of cables sticking into it. Without it, all of your connections become a convoluted mess of cables without a home from which to function properly.

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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. We believe we can create intentional sports experiences that can change people for life,” said Chris Barnhart, NC Fusion’s marketing director/department.

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The National Association of Home Builders Honors ER Marketing With a Top Industry Marketing Award

Navigate the Channel

ER Marketing is privileged to receive a top Building Systems Council (BSC) Jerry Rouleau Award for Excellence in Marketing and Home Design, administered and judged by the National Association of Home Builders (NAHB), one of the largest trade associations in the U.S., Kansas City, Mo. – The ad’s goals were to associate Feeney Inc.

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Embracing Disruptive Tech: Insights for Marketers from CES

Digilant

As these technologies revolutionize consumer behavior, marketers and advertisers must adapt in step. Connected TV (CTV) Takes Center Stage in a Cookieless Landscape CTV (Connected TV) has been a major focus in the industry for several years, particularly as many consumers have shifted from cable subscriptions to streaming services.

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