Webbiquity

JUNE 25, 2019

And unless you have a monopoly, like your electric utility, cable provider, or Facebook (the ultimate scavenger hunt challenge is to find any phone number that connects you directly to an employee within Facebook), make it easy for people to find and reach your customer service department. It’s not the place to skimp on spending.

Rules 229

Rules Optimization Cable Gartner 229

Webbiquity

NOVEMBER 20, 2017

The amplification of the news through 24-hour cable networks and social media can make things unprecedentedly bad. It’s not just the stories about war, crime, or the latest environmental scare, all of which have been staples of news coverage for decades (centuries?).

Cable 209

Cable Positioning Marketing Report Internet Marketing 209

Webbiquity

JULY 2, 2014

We were cleaning out a storage area in our basement helping an older friend clean out his basement recently when we came across a box of old computer parts, cables, and software from my early days in engineering documentation early in his career. So in the spirit of taking a midsummer break from work, here’s a completely off-topic post.

Cable 100

Cable Software Order Service 100

Webbiquity

JUNE 15, 2010

While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JANUARY 10, 2010

Favorite snip: “ Frank Eliason, director of digital care at Comcast…drew hearty laughter when he described the cable giant as being known for its customer service. Among the tips: be human, authentic, even a bit immature. ‘I can’t wait until people stop laughing at that joke,’ added Eliason.&#.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

MAY 30, 2017

Or empower your customer service team to offer a deal to people who indicate they want to cancel (cable and phone companies do this all the time). For example, if you know that lots of customers cancel after 3 months, automate an email sequence to “re-sell” them just before that point to see if it keeps them subscribed.

Work Management 230

Work Management Marketing Management Lead Ranking Lead Scoring 230

Webbiquity

MAY 23, 2017

Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257