Digital B2B Marketing

article thumbnail

2013 Is Not the Year of Mobile!

Digital B2B Marketing

Remember the switch from the dialup modem to always on DSL or cable? Remember cutting the Ethernet cable for wi-fi? Mobile is offering new and better ways for us to do the same things we have done from desktops and laptops. But But But… Wait! But mobile means we are always connected! But apps are uniquely mobile!

Cable 100
article thumbnail

How to Market to the New Mass of Influencers

Digital B2B Marketing

If cable and online video fragmented TV audiences, then audiences are shattered when everyone produces their own channel or subscribes to a handpicked list of channels produced by their friends, influencers, entertainers and chosen brands. Once upon a time (approximately 1,500 days ago) companies could reach out to influencers individually.