Customer Experience Matrix

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2017 Retrospective: Things I Didn't Predict

Customer Experience Matrix

Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities. It’s pitifully easy to imagine the cable companies as enthusiastic censors of unapproved messages.

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More Systems for Business-to-Consumer Marketing Automation

Customer Experience Matrix

The company’s major clients are cable TV systems but it also serves education and other areas. Highly scalable and mature – the company has been growing quietly for six years and has some very large clients. BullsEye Marketing Systems – generates sophisticated outbound campaigns.

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Advertisers Must Help Marketers To Build Relationships

Customer Experience Matrix

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). None of this really justifies the cable TV networks’ refusal to participate in advertising auctions.

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A Heartwarming Story of Social Media, Family and QlikView

Customer Experience Matrix

My son works as a sports researcher at a cable television network. His job seems mainly to be looking things up in online databases and, on broadcast days, watching several games simultaneously. It's nice work if you can get it. In terms of technology, Microsoft Word and Excel meet most of his needs.

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Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

Some of this already happens: when I recently bought a High Definition TV, the salesperson ordered an upgrade to my cable service right from her sales terminal. Why shouldn’t the theater be branded by the retailer rather than the makers of the individual components?

SIC 120
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Uses of Lifetime Value - Part 1

Customer Experience Matrix

Indeed, cost per subscriber is a typical yardstick in evaluating acquisitions in industries including telecommunications (landline, mobile, cable) and utilities (gas, water, electric). These are usually applied as targets for marketing campaigns, although they can also help in setting purchase prices when acquiring a company.

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Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

Don’t be surprised to see the network owners take an interest in physical networks (cable and phone companies) and alternative connections (community wifi). This will make them increasingly interested in owning the pipes that carry that data and in blocking anyone else from tapping those pipes.

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