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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

Apple creates such a buzz with fans that its annual iPhone launch event is “like the Super Bowl for many consumers,” according to an analyst from Wedbush Securities. Over 8 million viewers watched this live on YouTube, setting a record for the highest concurrent viewership on the platform at the time.

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What everybody was buzzing about during the Super Bowl

Martech

Game-related buzz. That said, only 10% of social media buzz related to the Super Bowl spoke directly to the ads. Rihanna buzz. according to YouTube AdBlitz, YouTube’s official blog for all things Super Bowl. (A The post What everybody was buzzing about during the Super Bowl appeared first on MarTech.

Buzz 90
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How to Create Online Buzz for Your Launch

Convince & Convert

You need to build online buzz well in advance of your actual product launch (highlight to tweet). Building online buzz takes work, but it’s well worth it. Post teaser videos on YouTube. If you pick the right bloggers, you’ll amplify the buzz by tapping into their audience. This is one way that Pinterest created buzz.

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7 YouTube Features That Will Help You Get More Views

Hubspot

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101
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Creating Buzz for Your Next Product Launch

Crimson Marketing

When launching a new product it’s all about creating the buzz. Does your company have a blog, podcast or YouTube series? How can I create “buzz”? You want people as excited about your new venture as you are and on board for the release. But how and where do you promote your big announcement? Image: Courtesy of FredCavazza.net .

Buzz 100
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Super Bowl commercials and strategies to watch for

Martech

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

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The Science of Storytelling: How to Craft Compelling Narratives in B2B

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. Still a writer at heart and totally obsessed with the Oxford comma, Solveig has held titles such as Storyteller, Head of Social Media, Editor, and Head of Brand & Buzz.