Content4Demand

FEBRUARY 19, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Every year, the B2B Marketing Exchange garners hundreds of nominations from companies of all sizes and marketing approaches, across industry verticals. Refresh, Renew, Remix. Get your nominations ready!

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Crush Engagement KPIs. It’s not just the story you tell; it’s how you tell it.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Rev

APRIL 12, 2023

At a high level, here’s the scoop: With ABM, customers are treated like individual accounts even when they’re grouped as leads within the same company or vertical. It generated a lot of buzz and excitement among T-Mobile’s agencies, which helped GumGum secure the deal. It relies on tailored experiences to win a customer.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Martech

SEPTEMBER 30, 2022

Disruptive marketing is about more than just creating a buzz. Short-form vertical videos are another trend made popular by TikTok and is now being used by businesses across all social media platforms. And, if a company’s message is not relevant to us or our interests, we tune it out completely.

Marketing AI 124

Marketing AI Campaigns Ad Building Paid Search Agency 124

Buzz Marketing for Technology

JUNE 17, 2015

With Earned media it’s about putting the time into influencer outreach – it’s a popular buzz word, but few do this as well in my experience. 3) What one Digital Marketing tactic should a B2B Marketer adopt in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Work Management 100

ClickZ

NOVEMBER 19, 2020

In B2B sales, “Account-Based Marketing” is a buzz word, but any marketer can apply the main principles: ?. Looking at online conversations — who’s talking about what in real time, and where they’re located — can help you focus digital marketing efforts and engage with former, current, and prospective customers.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

Biznology

APRIL 11, 2017

In a case of déjà vu , I started hearing a lot of buzz about a new social network named Mastodon from Mr. Chris Brogan over on Facebook and popped over, signed up, and realized that I had joined six months ago. They will be popular, quirky, unique, extreme, gonzo, vertical, eccentric, or appealingly mainstream. It was a ghost town.

Social Networks 183

Social Networks Twitter Communities Work Management 183

Kevin Indig

JANUARY 17, 2023

After buzz in the SEO community, CNET’s editor in Chief, Connie Guglielmo, published a statement in which she explained that the editorial team was trying AI out to see if there was a pragmatic use case and that every article is fact-checked and reviewed by an expert.

SEO 52

SEO Domain Lead Ranking Content 52

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. Unlike tweets, the text, video, or photo published shows up in a vertical format, similar to Instagram Stories. are similar to that of Instagram Stories.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

NuSpark Consulting

JUNE 13, 2014

You must establish yourself as a thought leader in your vertical. Generate buzz about your company. Besides the teamwork among all of your marketing efforts, remember also that public relations is not a short, “quick pay-off” kind of endeavor. You live and breathe your sector – make your opinions known. Increase traffic to your site.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads Generation 100

Content4Demand

MAY 17, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Lenovo built an influencer campaign around artwork from a Japanese digital artist known for his video game work to connect with professionals in a number of B2B verticals. Food for Thought Leadership. Influencer ABCs.

B2B Thought Leadership 50

B2B Thought Leadership Thought Leadership Content Word of Mouth 50

NuSpark Consulting

DECEMBER 9, 2012

This is an ideal method to generate back links and create buzz about your paper. Many of these opportunities are within the IT space, but with some digging, you can find partners that represent many verticals. The Google Display Network should be the first choice after you explore specific verticals that target your industry.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Content Standard

MARCH 6, 2017

In this way, the company is able to control the release of the glasses while using its very distribution as a marketing tool to generate buzz. If you’ve ever passed someone on the street wearing a pair of Spectacles, you know what FOMO feels like. Circular video allows the video to play on a traditional screen in any orientation.

Marketing & Strategy 65

Marketing & Strategy Verticals Eye-Tracking Storytelling 65

NuSpark Consulting

MARCH 3, 2016

This is an ideal method for generating backlinks and creating buzz about your paper. After you explore specific verticals that target your industry, check out the Google Display Network. Perhaps do a Q&A about the white paper with the author to spur some curiosity. Online News Release. Remarketing.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Ontraport

DECEMBER 9, 2019

What other kinds of information and services would customers in this vertical benefit from? This will create buzz on your social media and collectively bring your community together in the hopes of winning a prize. . Maybe they also need graphic design services, web hosting or print marketing collateral.

Peer-to-peer 98

Peer-to-peer Cross-Selling Amazon Lock-In 98

Hubspot

AUGUST 8, 2017

Influencer pods are made up of -- you guessed it -- influencers in a particular vertical. Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical. Tl;dr: Social Media Engagement.

Social Media 74

Social Media Hubspot Media PR 74

Digital B2B Marketing

MAY 25, 2011

Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. A large budget is still an advantage, but it is an advantage that can be overcome.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Content Standard

AUGUST 31, 2018

Announced on June 20, 2018, IGTV is “ a new app for watching long-form, vertical video.” An extension of a one-minute video released in 2017 to announce Riverdale ‘s arrival on Netflix (see below), this inaugural IGTV post hints that connecting with your audience in an entertaining and brand-loyal way can equal lots of buzz.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

BOP Design

JANUARY 9, 2018

However, while they are superior in creating buzz and garnering media attention, they may not be able to drive results as far as lead generation as this is not the core function of public relations. Many agencies work within a handful of industry verticals as they have discovered these verticals are where they can provide the most value.

Marketing Agencies 2 50

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 50

Adobe Experience Cloud Blog

MAY 5, 2016

Just like in our dinner party example, if a handful of influencers in the same vertical or niche talk about a particular company or issue, they can create the illusion that it is more popular than it actually is–in other words, a majority illusion. Niche influencers operate within semi-isolated sections of a larger vertical (e.g.

Verticals 48

Verticals Thought Leadership Paid Search Agency Social Media 48

Outgrow

MAY 14, 2020

Although the technology took some time to popularize, chatbot builders have been making quite a lot of buzz in recent times. Just look for the 3 vertical dots alongside any question on the navigation bar and select ‘logic jump’. – The first chatbot (Eliza) dates way back to 1966, making it even older than the Internet.

Outgrow 52

Outgrow Ad Building Sales Qualified Leads Budget Programs 52

Adobe Experience Cloud Blog

JUNE 4, 2015

In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. As you probably know, these games were wildly successful (and profitable!).

Conversion 48

Conversion Urgency Marketing Paid Search Agency Thought Leadership 48

nDash

SEPTEMBER 2, 2019

We’re well into the 21st century, so your client almost certainly has several social media accounts to drum up buzz for their business. This post was written by nDash Community member Elizabeth Trach , who specializes in writing online catalog copy, video scripts, and web pages for a wide range of verticals. Social Media Posts.

Ideal Customer Profiles 40

Ideal Customer Profiles DMCA Work Management Buyer Personas 40

Buffer

DECEMBER 4, 2019

But if you look to today’s trends and the latest buzz, you’ll start to see the signs. According to an eMarketer report, the most relevant verticals for social commerce are categories like apparel, luxury goods, beauty, and home decor. What’s coming to social media in 2020?

Social Media 98

Social Media Rules Media Click Rate 98

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Timing’s of the essence so go go go go go go go! Usually, I break up each outreach to A-List and everyone else.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Webbiquity

FEBRUARY 18, 2011

Local Search Optimization Interview with David Mihm by Vertical Measures Blog. Post on Google Buzz. If you decide to hire this out, what qualifications should you look for in a local SEO consultant or firm? Find the answers to these questions and others here in nine of the best local SEO guides of the past year. Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Hubspot

APRIL 2, 2021

It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Every time you think Amazon has capped, it comes out with another vertical. The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Amazon DSP.

Work Management 83

Work Management Buy Cost Per Thousand Marketing AI 83

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. Most communication with partners is done vertically from a top-down approach. More often than not you’ll hear some industry leader boast about the value of using social media for business. Promote Open Dialogue.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Hubspot

FEBRUARY 1, 2021

If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”. Additional organizations to consider are regional, national, and international associations focused on a specific facet of your vertical. Every organization will be different.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Content Standard

APRIL 3, 2017

While Snapchat is getting a lot of marketing buzz, for many brands the platform remains a head-scratcher. Brands can get more used to working with vertical video while attempting to utilize a more first-person, intimate perspective. The challenge for brands is finding the right intimate, first-person voice for the platform.

Video Marketing 42

Video Marketing Marketing Analytics Tools Peer-to-peer Storytelling 42

Buzz Marketing for Technology

DECEMBER 14, 2016

We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said. Creating conversations, not messaging. “We For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger.

Conversion 100

Conversion Work Management Marketing Management Paid Search Agency 100

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

His straightforward approach to search engine optimization allows marketers to develop a strategic plan and dominate their vertical. Shana Hyder ’s The Zen of Social Media Marketing : An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. Kim’s book isn’t simply a how-to guide, it’s much more than that.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Altitude Marketing

OCTOBER 23, 2018

You’re going to need to invest more in educating prospects, generating interest, creating industry buzz, staying top of mind and earning their confidence than a company offering a lower ticket item that is not core to a prospects’ future success. For example, PPC ads in financial and legal verticals can run $30/click.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Webbiquity

JANUARY 12, 2011

deep vertical industry knowledge, writing, relationship-building) also make them natural link builders for SEO. Post on Google Buzz. Twitter was the most popular social media channel, with 80% of PR agencies having a presence. 35% had followers numbering over 1000.&#. PR and SEO. Best Social PR Guides and Tips of 2010 (So Far).

PR 100

PR Tools Tips Blogger 100

Hubspot

DECEMBER 19, 2016

But if there's one thing we know, it's that the buzz -- both positive and negative -- around this launch has inevitably created an interesting sounding board for ideas and iterations. Use secrecy and exclusivity to generate buzz and make your audience more interested than ever in what you’re up to. Why Are Spectacles Such a Big Deal?

Word of Mouth 28

Word of Mouth Buzz Social Media Marketing & Strategy 28

Buzz Marketing for Technology

MAY 4, 2010

But what Jason sees is a device with a vertical orientation like the print magazine, a much more elegant design than the Kindle, and most importantly with the interactivity of the web. So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

As Drucker implies, knowledge work involves substantial collaboration across boundaries, and consequently it requires horizontal as well as vertical learning. This focus on vertical learning allows students to gain a deep understanding of their own discipline and to build on the established knowledge of that discipline. Adaptability.

Work Management 100

Work Management Research Verticals Press 100