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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Think about the last book you read or television show you watched. But, marketers can take a more active approach to generate positive buzz. From Instagram posts showcasing your product to video reviews on YouTube, UGC will catch the attention of other users and facilitate organic conversations about your brand.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Building buzz around your brand does more than just boost your reputation. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings. Our survey found that 80% of consumers say that brand familiarity (i.e.,

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12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Adobe Experience Cloud Blog

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

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5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Convince & Convert

While this was clearly a product integration, the buzz generated from creating something so aligned with both Lego’s product and the event was clearly a homerun. Inspired by the notion that “it only takes one tweet to start a trend,” the company released a thirty-second video on YouTube and Twitter during the Oscars. The key takeaway?

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. What has prompted this change? Searches for “product reviews” are increasing. What does this tell us?

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Think about the last book you read or television show you watched. But, marketers can take a more active approach to generate positive buzz. From Instagram posts showcasing your product to video reviews on YouTube, UGC will catch the attention of other users and facilitate organic conversations about your brand.

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7 Innovative & Inspiring Examples of Augmented Reality in Marketing

Hubspot

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Image courtesy of Lemon&Orange Youtube channel. Image courtesy of AMCTheatres YouTube channel. Image courtesy of TheVerge.com.

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