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What’s All The Buzz About AI at Dreamforce?

Leadspace

A conveniently-timed and highly informative Fortune article published last week provides a succinct definition of AI: AI is, in the broadest term, ­applying to any technique that enables computers to mimic human intelligence, using logic, if-then rules, decision trees, and machine learning (including deep learning).”

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How well does AI content perform in SEO?

Kevin Indig

We now have a precedent that will lead to many publishers embracing AI due to significant savings in cost and time. To date, bankrate.com published 163 articles with the support of AI, cnet.com 75, and creditcards.com 23. AI content tools save a lot of time and money, but they're not good enough yet to publish the raw output.

SEO 52
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How Content Marketing Can Affect Your Personal Brand

Brandpoint

Creating frequent, short and readable blogs is much more effective than irregularly publishing long blogs. A website with well-written, interesting content creates not just followers, but buzz — and says a lot about who you are and what you have to offer. Your website acts as a salesperson, promoting you and your brand.

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The 23 Best Content Ideation Tools

Webbiquity

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Aggregates the best of the web. 3) Scoop.it.

Tools 100
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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Online publisher Slate realized this when it wanted to get everyone on its team aligned around the goal of engaging readers to build a loyal audience. Content marketing teams are catching onto what media publishers have known for years: if you’re publishing a lot of content, you’d better have a good measurement system in place.

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How Long Does it Take to Get Results from Content Marketing?

NuSpark Consulting

If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. You’re building buzz and increasing awareness. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. Be patient.

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When Plans Change: Using the Flexibility of PR to Stay Relevant During Launch Delays

Eric Mower + Associates

Home in on your brand-defining services and find ways to sample them in advance. Or, consider bringing your dining experience directly to the press, thanks to great options like Hearst’s Cafe57 guest chef program in New York City, where you’ll find a captive audience of writers and editors from the iconic publishing organization.

PR 40