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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

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Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

Adobe Experience Cloud Blog

Just because you have posted information about a virtual event on your website does not mean a wave of prospects will suddenly flood your registration page. It is essential to engage your target audience early and through the right channels (hint: social media), then continue to engage them and create buzz leading up to the event.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email.

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Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Adobe Experience Cloud Blog

There is a lot of buzz in the Twittersphere about #mus12. Use tactics that engage your prospects. by Dayna Rothman What a packed day here at the Marketo User Summit! We are trending in San Francisco. And thanks so much to all of our attendees for keepin’ it social. Get serious about social marketing. It matters!

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B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle

markempa

Do the notes reflect what you hear when you call the prospect again? Are current lead criteria adequate for qualifying prospects? How many calls does it take to reach the prospect? What are the names of prospects who became customers? Are there prospects and/or customers who should be discussed specifically?

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B2B Lead Generation Blog: Give Lead Generation Some Respect

markempa

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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LinkedIn Adds the Ability to Follow Companies

Hubspot

With over 65 million professionals using their network, LinkedIn doesn't often get the buzz that Twitter and Facebook commands. This beats out Salesforce.com with 86 followers and 4000+ employees. However, a new tool introduced today gives LinkedIn members the ability to follow companies. How did we do it?