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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. Post on Google Buzz. Tweet This!

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It’s still a modest multiple of 2.4

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Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]

Crimson Marketing

Buzzwords: How to develop “buzz reports” from corporate marketing department observations to develop accounts and monitor all potential opportunities. Lifetime Value: How to use historical data to determine the lifetime value expansion model of every individual account, and how having that empowers sales reps.

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For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. To illustrate, in 1998, long before companies like Google, LinkedIn, or Salesforce.com were dominating B2B sales and marketing, revenues at Dun & Bradstreet (D&B) were a modest $1.4B. Account-based marketing?

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Dreamforce 2012 is Coming – Are you ready?

Adobe Experience Cloud Blog

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

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3 Great Twitter Apps for Content Marketers

Writing on the Web

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Post on Google Buzz. Subscribe to the comments for this post? Share this on del.icio.us.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. productivity technologies" David Thompson, Genius.com #sales20. productivity technologies" David Thompson, Genius.com #sales20. damphoux : Brett Queener, salesforce.com - Sales 2.0 conference. Analyze That."