Writing on the Web

JUNE 21, 2010

I’ve found that most of the time, there’s a savvy expert out there who’s already created a whiz-bang plugin, or a product to do exactly what you want. It turns out my VA was already using Suzanne’s WP Sales Page product! Post on Google Buzz. Suzanne Bird-Harris is a perfect example. She said yes.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

NOVEMBER 22, 2010

Post on Google Buzz. Build a Product Funnel on Your Blog through Content Marketing. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Share this on LinkedIn. Email this to a friend?

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JULY 15, 2010

I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. They already have … just look at the herd mentality of Internet guru product launches. Post on Google Buzz. What matters are results. (I Tweet This!

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Post on Google Buzz. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

JANUARY 9, 2011

It’s hard to imagine, so I’ll direct you to this video of the product launch: Congratulations to all the Razer guys! Post on Google Buzz. Now, with the Switchblade , gamers can easily engage in their favorite games anywhere they go. The Razer Switchblade is a portable gaming device with LCD keyboard. Share this on Facebook.

Digg 100

Digg Buzz Blogger Communities 100

Writing on the Web

JUNE 17, 2010

I’m going to give Suzanne Bird-Harris a chance to show us how she can save all of us time, money and energy with her Wordpress Sales Page product. This is a free training call, to introduce you to an easy-to-use product that costs $37 if you decide you need it. Post on Google Buzz. Next Thursday, June 24, 2010 at 4 p.m.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer. Post on Google Buzz.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

AUGUST 3, 2010

Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching. Post on Google Buzz. The title of the seminar is: How To Raise Your Coaching Fees With Ease & Feel Great About It! Click on the above seminar title to register. Subscribe to the comments for this post?

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

JULY 7, 2010

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale. I don’t blame him.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Post on Google Buzz. What do they write to replace the lorem ipsom ? It’s their website and people want to know what they do.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. They ask, “What will your product do to make me better than the others?”. Post on Google Buzz. Other people - For the male it’s every man for himself.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

DECEMBER 16, 2010

Do you have low fee products and a product funnel that includes higher-ticket offers? Do you offer opportunities to upgrade or upsell to products? I am an affiliate for these companies because I use their products and believe in them. Post on Google Buzz. Is it easy to download free offers? Blog this on Blogger.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

SEPTEMBER 3, 2010

You must show them how they will feel, when they use your services or products. How is this product/service/concept going to reach out and touch your client? Post on Google Buzz. Clients can’t want what they can’t imagine or picture on an emotional level. Use imagery and associations, metaphors and stories.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

JANUARY 31, 2011

They are great writers themselves, but like any growing entity, they need to focus on their clients and providing impeccable services and products. Post on Google Buzz. I was approached last week by a successful company who needs a writer for their blog. Subscribe to the comments for this post? Share this on del.icio.us.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

DECEMBER 9, 2010

Make suggestions to other resources, including upselling to your products and services. Post on Google Buzz. Then associate the digital download with an autoresponder and write a series of messages that are appropriate, giving further tips and links to sales pages. How many other ways can you use this same content? Share this on Plaxo.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

NOVEMBER 15, 2010

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. Post on Google Buzz. This is key to success.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 27, 2010

Telling stories about clients who use your services and products isn’t just a marketing tactic. Post on Google Buzz. Our brain neurons fire just as if we were actually doing or feeling what we see another human doing or feeling. Each time you tell a story about a client, we put ourselves into the picture. Share this on Facebook.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

They don’t care about your products so much as what they will do for them. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

JULY 27, 2010

Formatting: Not enough links to sources, no references to other posts on the topic, not even links to your own website and to your products and services (you are in business, ya remember?). Post on Google Buzz. Readers won’t do anything unless you ask them. Subscribe to the comments for this post? Share this on del.icio.us.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Post on Google Buzz. Here is a blog post to help you take advantage of these new opportunities: [link]. Subscribe to the comments for this post? Share this on del.icio.us.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

JUNE 12, 2013

Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ? Next, offer something new to your readers. Offer a unique solution that your reader may not have considered before.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

MAY 18, 2011

Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. Post on Google Buzz. Images are simply attractive to the human brain, and we’re hard-wired to pay attention to faces. Even back then (2005?) Subscribe to the comments for this post? Share this on Plaxo.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). Post on Google Buzz. Trust me on this, you don’t need to buy expensive tools and hire a producer. It’s the best way to get new viewers to your website and blog. But what if you want to do it yourself?

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

MAY 9, 2011

“Visit our page to find out how we can help you create a more productive organization.&#. Post on Google Buzz. . “Visit our Leadership Coaching page to learn more about how coaching helps leaders maximize potential for themselves and their team.&#. Subscribe to the comments for this post? Share this on del.icio.us.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

AUGUST 16, 2010

This weekend Attila the Hubby and I went to The Naked Stage production of Night, Mother , the 1983 Pulitzer Prize winning drama by Marsha Norman. Post on Google Buzz. What can you learn about blog writing and content marketing from the theater? Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Post on Google Buzz. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Post on Google Buzz. Subscribe to the comments for this post? Share this on del.icio.us.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

NOVEMBER 11, 2010

And it has a much higher Q-Score than Ronald McDonald and the Energizer Bunny… Even if your company sells insurance, which – let’s face it – isn’t the most fascinating of products and services, you can adopt a personality that works to engage the subconscious emotional brains of consumers. Post on Google Buzz.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 11, 2010

If you’re creating content that markets a product or service, how can you become aware of your prejudices, since they lie hidden in our subconscious brains? Post on Google Buzz. &# You need to know how your customers and clients see your biases showing up. Subscribe to the comments for this post? Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. People liked the taste of Pepsi better in a blind test, but rated Coke as a better product because of the memories associated with the product through effective marketing images, songs, and slogans. Post on Google Buzz.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

MARCH 29, 2011

Here’s what small businesses and independent professionals are doing wrong with their video scripts that they submit for one minute commercials: Some marketers try to promote the features of their products and programs instead of benefits. Post on Google Buzz. Subscribe to the comments for this post? Share this on del.icio.us.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

SEPTEMBER 23, 2010

All professionals who need to sell, either products or services, should read this manifesto. Post on Google Buzz. Here’s a big reason to read the B2B Manifesto , even if you’re not “B2B&# … It is the most important message about the changing realities of marketing available. Blog this on Blogger.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

AUGUST 17, 2010

First of all, we know they are really creative because they produce a lot of unique products – films, books, and blog posts that grab our attention. Post on Google Buzz. Are you discovering your unique genius as you go? What can we learn from really creative people like Tim Burton and Seth Godin ? Share this on del.icio.us.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

JANUARY 26, 2011

It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. Post on Google Buzz. According to the latest information available from the International Monetary Fund , Mexico had the second-highest average income per capita in Latin America at $15,323 in January 2010. Share this on Plaxo.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

JUNE 20, 2011

Here are 5 tips for being more creative and productive with your writing tasks. Post on Google Buzz. One of my favorite posts is here, because two writers (John Jantsch and Sean D’Souza) who really understand content marketing explain this further in The Right Brain/Left Brain Tango: How to Get Your Creative Mojo Back.

Tips 100

Tips Digg Buzz Creativity 100

Writing on the Web

SEPTEMBER 27, 2010

Get a World View: Before you can sell a product or service, you need to sell a world view. Post on Google Buzz. I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Blogger 100