Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Velocity Partners
SEPTEMBER 20, 2023
Here’s a question for you: What do buzzwords and That One Guy You Hate have in common? And then the buzz effect sets in. That’s the buzz effect. The buzz effect is a direct result of laziness. So, even when the word is useful… the buzz effect sets in — much like when you’re in a room with a low humming noise.
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