Webbiquity

MARCH 7, 2019

77% of all Americans have at least one social media profile. User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 202

Social Media Promotion Creativity Media 202

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Trend #3: Cross-device attribution moves into the spotlight.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

KoMarketing Associates

JUNE 23, 2022

Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry. Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Social media should be part of healthcare organizations’ strategy. Please review our full disclaimer before reading any further.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. Trending topics on Twitter are determined by the platform’s algorithm.

Paid Content 130

Paid Content Twitter Trends Mobile Advertising 130

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Convince & Convert

NOVEMBER 19, 2013

They asked me to share a few digital marketing trends that were beyond the tipping point. The content has to be brand-relevant and current but not a buzz wedge. How many buzz wedge RTM tweets have we all seen and groaned over? I bundled a few of Jay’s key Youtility points to explain this second trend – Creating Youtility.

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Meanwhile, real-time sporting events and competitions are prime for social media engagement. But sports teams on social media don’t trend or score engagement by accident.

Social Media 135

Social Media Media Buzz Communities 135

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Soon, subsequent Tweets questioning the health of SVB went viral.

Work Management 75

Work Management Marketing Management Social Media Service 75

Digilant

FEBRUARY 10, 2022

Download our Guide for Advertisers: Trends & Tactics for Reaching Super Bowl Viewers. . This creates a great opportunity for brands to make a splash, join trending conversations, and earn some extra buzz. . After the event, the buzz continued with countless press mentions and earned media. Social Media.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence.

Social Media 98

Social Media Media Planning Social Marketing 98

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? Wendy’s buzz-worthy sarcasm? And it works; when brands use social media to spotlight their personality, 45% of consumers say they feel more connected to them. Looking at clever uses of social media fuels inspiration for your company’s social presence.

Social Media 92

Social Media Media Brand Identity Branding 92

Martech

JANUARY 23, 2024

Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. Web content on the site and pushed out on social media delivers recommendations and lets book fans know what’s on the horizon.

Loyalty 108

Loyalty eCommerce Buzz Paid Search Agency 108

Parse.ly

JULY 7, 2022

Real-time content analysis is essential for staying on top of rapidly evolving news and trends. It helps you see when an article is taking off and when there’s buzz around your stories. Analyzing content in real time, you can answer questions like: Which articles are trending right now? analytics platform. .

Analysis 52

Analysis Paid Search Agency Companies Media 52

DivvyHQ

DECEMBER 21, 2021

TikTok has been one of the most talked-about social media apps of the last two years. As its popularity grows, many brands are contemplating how the platform is impacting culture and driving awareness for other brands. Might it be a good fit for your company?

Buzz 89

Buzz Ad Building Business Social Media 89

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Webbiquity

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Post on Google Buzz.

Social Media 100

Social Media Trends Social Marketing Media 100

GreenRope

APRIL 21, 2020

Generate Buzz on a Shoestring with These 8 DIY Marketing Tips. It can be challenging for everyone on staff to find enough time to do everything — including managing your company's online presence, even if you all share the social media burden. Take advantage of this trend and start filming! Start Filming. Blog It Out.

Buzz 52

Buzz Advertising Agencies Marketing Budget Tips 52

Buffer

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Social Media 98

Social Media Social Marketing Marketing & Strategy Marketing Strategy 98

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Hubspot

APRIL 1, 2020

As a marketer, reading trending predictions or industry forecasts is the norm. We've all been there, especially with social media predictions. In this post, we're going to look at the top social media predictions that marketing experts got wrong. Bad Social Media Predictions. Anonymous social media will get bigger.

Social Media 95

Social Media Social Marketing Planning Media 95

The Point

DECEMBER 13, 2019

I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. Social listening is using social media to find honest, relevant conversations people are having about your business, products and competition. If your goal is brand awareness, social media can provide a goldmine of data.

Social Media 136

Social Media Product Media Work Management 136

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Social Media 105

Social Media Stats Software Social Marketing 105

Hubspot

JANUARY 18, 2021

Here, let's dive into the graphic design trends you'll see in 2021. 2021 Graphic Design Trends. Current graphic design trends for 2021 offer opportunities to update your brand's aesthetic, earn customers' attention, and unlock greater results. Color Trends in Graphic Design. Authentic Representation. Image Source.

Design 101

Design Trends Peer-to-peer Opt-out 101

Zoominfo

NOVEMBER 29, 2023

Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers. Social Media Influence Leveraging social media is today’s primary channel for interacting with younger buyers to create buzz about your products.

Buy 130

Buy Generation Peer-to-peer B2B 130

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. The post 4 New Year’s Resolutions for Media Publishers appeared first on LiveIntent Blog.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. But what truly sets them apart? So, what’s the best way forward?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Use Instagram Shopping.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Jifflenow

JANUARY 7, 2020

Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. Trend #1 – Personalization. For example, data collected about attendees (from Google forms, social media handles, meeting agendas, etc.)

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. That said, social media for journalists can be tricky. 9 best practices of social media and journalism. Below is a breakdown of best practices when it comes to social media for journalists. So much of social media and journalism boils down to looking the part.

Social Media 121

Social Media Effectiveness Media Ethics 121

Marketing Insider Group

JUNE 22, 2020

Do some deep research on your new target markets, as well as trends within those groups. Furthermore, it looks like MGM has researched some of the leading-edge trends in the industry as well. Flirt with Trends, but Marry Long-Term Brand Strategy. That way, you can easily shift your strategy once the next trend comes along.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. What’s the buzz?

Sales Management 90

Sales Management ROI Planning Work Management 90

SmartBug Media

APRIL 23, 2024

The simplest activities can generate the most buzz. For example, a social media photo booth that features your product in an inventive way is a straightforward yet effective strategy to amplify your brand's visibility online while creating a memorable experience for visitors.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Convince & Convert

OCTOBER 24, 2014

Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. The recipes, health tips, and food or exercise trends show up on A Healthier Michigan. Social Media Number of the Week: 27.

Social Media 151

Social Media Advertising Channels Marketing Management Media 151