What everybody was buzzing about during the Super Bowl
Martech
FEBRUARY 13, 2023
The halftime show performed by pop icon Rihanna was also a certified hit, according to social media data pulled together by influencer platform Influential. Game-related buzz. That said, only 10% of social media buzz related to the Super Bowl spoke directly to the ads. Rihanna buzz. Below are the biggest takeaways.
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