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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

Create event videos that drive buzz. In an increasingly video-driven advertising space, focus your efforts on three essential videos—two before the event and one after: A ticket launch video that builds buzz, encourages registrations, and establishes your event as the place to be this year.

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12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Adobe Experience Cloud Blog

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

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It’s Time to Reinvent Marketing

Engagio

Jon led the marketing automation charge when he started Marketo 13 years ago, and now he’s looking to reinvent marketing again in today’s modern era. Watch Video on YouTube ). When you think about it, 2005 when we were first starting Marketo, Google AdWords is only a handful of years old. Here’s Jon.

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[Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners

Adobe Experience Cloud Blog

So how does Hollywood generate the buzz needed to get people into the theater? From YouTube Ads, to fast-food toys, to cereal, to the traditional movie billboard—as an observer, you’ll see blockbuster promotions almost anywhere. This builds anticipation and buzz well before a film is even complete. Promote and Partner.

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Video Marketing of the Future: How GoPro Ups Your Marketing Game

Adobe Experience Cloud Blog

million YouTube views in its first two days. Significantly, one short video ignited conversations and buzz that lasted a lot longer than one-and-a-half minutes. The GoPro YouTube channel connects users with an authentic, emotional experience, which is the same sentiment the real estate office drone captured in his video.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Artificial intelligence and machine learning will improve professional services marketing efforts online – With so much buzz and hype around these technologies, it’s hard to tell fact from slick marketing spin. Machine learning and AI will have a dramatic impact on account-based marketing. This is a mistake.

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2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. The MarTech landscape is vast and growing. Evaluate what you have already. Sometimes, lack of training can be the greatest barrier to understanding more complex martech.