Buzz, Linkedin, Online Marketing and Social Media

Minnesota’s Social Media Event of the Summer

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media

Social Media Media Digg Webinar Metrics

Social Media: Making Friends for Fun & Profit

Webbiquity

JUNE 8, 2010

With all of the hype surrounding social media, knowing how to dip your toe in the water without falling into the deep end of the social media pool can be challenging. And how do you optimize the time you spend with social media sites? Subscribe to LinkedIn Answers for your segments and/or categories.

Social Media

Social Media Marketing Automation Services Media Digg

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Linkedin Tactics Tips Work Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Measurement. Social Media’s Elusive ROI by CIOZone.

Social Media

Social Media Social Marketing Budget Programs Media

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

AUGUST 5, 2010

Better results from social media? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends.

Business Blogging

Business Blogging Tips PageRank Business

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Our experts are happy to share our understanding of the market with you, free of charge. Social media analytics tools. Many businesses start with Google Analytics. It’s free and robust enough for many small businesses.

Marketing Analytics Tools

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis

Online Reputation? 4 Tips

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Post on Google Buzz.

Tips

Tips Ning BtoB Digg

B2B Lead Generation Blog: The Lead Generation Advantage for Small Businesses

markempa

JANUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Marketing Spend Shifting to Below-the-line | Main | Podcasts vs. Webinars which is better? I tend to agree. I tend to agree.

Lead Generation

Lead Generation Small Business Marketing Generation B2B Thought Leadership

Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

JANUARY 3, 2017

Plus, I know future me will appreciate it when those busy days roll around again in the new year. Read this blog from Mike Tomita , Director of Online Marketing at Marketo, to learn how to track important soft metrics for three popular digital ads: mobile video, native, and programmatic. Balance great products with great people.

Marketing Automation Services

Marketing Automation Services Marketo B2B Thought Leadership Work Management

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

3 Great Twitter Apps for Content Marketers

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Post on Google Buzz. Share this on LinkedIn. Share this on Facebook.

Twitter

Twitter Enterprise Management Content Marketing Marketing Management

Smart Time-Saving Tips on Blogging…

Writing on the Web

NOVEMBER 1, 2010

Tell me what you think: I realized after I watched this that my diagrams are way too small on this screen. Post on Google Buzz. Share this on LinkedIn. Related posts: 4 Time-Saving Tips for Social Media Marketing. How neat is that? I’d like to share it with you here. Add this to Google Reader.

Tips

Tips Digg Social Media Buzz

B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media

Social Media Paid Search Agency Social Marketing B2B Marketing

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media

Social Media Enterprise Management Social Marketing B2B Marketing

Online Content Marketing Results: Poll Says 50% Dissatisfied

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning

Ning Content Marketing Digg Buzz

Social Networking for Business: What’s Right for Yours?

Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. You HAVE to join LinkedIn and participate in groups. Will your business fall in the water if you don’t? The point is, participating in social networking is like participating in live networking. Everybody who’s anybody has a profile in each.

Social Networks

Social Networks Ning Business Ideal Customer Profiles

12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. Post on Google Buzz.

Auto Responder

Auto Responder Digg Best Practices RSS

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Link: MarketingSherpa.com : How to Market to Small-Medium Businesses Via IT Consultants & Resellers. What do you need?

Advertising Mediums

Advertising Mediums Consulting Lead Generation B2B Marketing

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. But what about the use of social media between businesses? Learn more.

Social Media

Social Media Enterprise Management Advertising Agencies Social Marketing

Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? ET: Time Saving Tips for Content Marketing Results.

Webinar Metrics

Webinar Metrics Tips Content Marketing Digg

inbound marketing training for free

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing

Inbound Marketing Training Planning Work Management

3 Steps to Content Marketing with Blogs

Writing on the Web

SEPTEMBER 17, 2010

&# Clearly not everybody is getting the best bang for their buck, but if you follow these 3 suggestions I give you in this video, you’ll learn the basics of what it takes to get found, get known, and get clients using a blog as your main marketing hub. Are you using video to promote your business? Post on Google Buzz.

Content Marketing

Content Marketing Digg Content Buzz

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

APRIL 6, 2020

You want to know if your website is contributing to your business the best that it can. Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Many businesses start with Google Analytics.

Marketing Analytics Tools

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis

6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)

Hubspot

OCTOBER 6, 2016

Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Read on to learn how your agency can start tapping these new lead sources and building up a more sustainable new business program.

Paid Search Agency

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring

B2B Lead Generation Blog: Podcast: Duct Tape meets Lead Generation for the Complex Sale

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Its terrific. Its terrific.

Lead Generation

Lead Generation B2B Sales Generation B2B Thought Leadership

How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Keep it small, relevant and personal.

Online Marketing

Online Marketing Blogger PR Digital Asset Management

B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

markempa

JANUARY 23, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I share more ideas on what marketing can do to create and nurture leads before handing them off to the sales force. It’s great. It’s great.

Lead Generation

Lead Generation B2B Sales Work Management B2B Marketing

How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully

Webbiquity

JUNE 25, 2010

This report will give you a proven process you can use to start bringing in more new business now. A proven process that will get you started bringing in more new business today. • Post on Google Buzz. Share this on LinkedIn. Plus, you’ll learn: • How to avoid being “salesy” (which will actually lead to more sales). •

Consulting

Consulting Allocation Digg Cold Calling

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

OCTOBER 27, 2008

Exactly how helpful is online video as as search marketing tool? Which social media sites are the most valuable? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Some rankings are surprising ( Webkinz is worth more than LinkedIn ?),

Social Media

Social Media Web 2.0 Optimization Media

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology.

Social Media

Social Media Ideal Customer Profiles Paid Content Media

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ

FAQ Top of Funnel Paid Search Agency Social Media

B2B Lead Generation Blog: New E-Book Offers Great Advice

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation

Lead Generation B2B Thought Leadership Generation Leads

B2B Lead Generation Blog: Marketing Spend Shifting to Below-the-line

markempa

JANUARY 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation

Lead Generation Budget Management Spending B2B Marketing

Save the Date! 2010 September B2B Marketing Happenings & Goings-on

MLT Creative

SEPTEMBER 8, 2010

September 13, Sports Marketing, AMA & The Atlanta Braves/AMA Collegiate Atlanta, GA: Join the Atlanta chapter of the AMA for a fun night at Turner Field to network with members of the Atlanta Braves marketing team, as well as up-and-coming marketing professionals. ” to “How is your company doing social media?”

Advertising Agencies

Advertising Agencies Paid Search Agency Work Management B2B Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media

Social Media Media Paid Content Webinar Metrics

B2B Lead Generation Blog: Podcasts vs. Webinars which is better?

markempa

JANUARY 25, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better?

Lead Generation

Lead Generation Webinar Metrics Lead Ranking Generation

B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is particularity true in small companies. Is that the same reason they keep doing business with you? Dig your well before you’re thirsty.

Lead Generation

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads

B2B Lead Generation Blog: Better lead management leads to bigger marketing budgets

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A CEO I know said, "small budgets foster maximum creativity." A CEO I know said, "small budgets foster maximum creativity."

Marketing Budget

Marketing Budget Lead Generation Work Management Lead Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

B2B Lead Generation Blog: Small companies blogging for leads while big companies watch

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Blogs are a boon for small and midsize companies Smaller companies on the other hand are not as constrained by formality, hierarchies and scrutiny.

Lead Generation

Lead Generation Paid Search Agency Companies B2B Thought Leadership

42 Tweetable Facts to Squash Marketing Fantasies

Hubspot

AUGUST 30, 2011

Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Social Media. Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn. Fact: 57% of small businesses say social media is beneficial to their business.

Top of Funnel

Top of Funnel Mobile Advertising Budget Programs Landing Pages

Minnesota’s Social Media Event of the Summer

Social Media: Making Friends for Fun & Profit

Webinars

Trending Sources

Best LinkedIn Guides, Tips and Tactics of 2010

Webinars

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Online Reputation? 4 Tips

B2B Lead Generation Blog: The Lead Generation Advantage for Small Businesses

Our Top 10 Blogs of 2016 at a Glance

Social Media is the Servant of Strategy, Not the Master

3 Great Twitter Apps for Content Marketers

Smart Time-Saving Tips on Blogging…

B2B Marketers Have Little Social Media Engagement

5 Proven Strategies for B2B Social Media Marketing

Online Content Marketing Results: Poll Says 50% Dissatisfied

Social Networking for Business: What’s Right for Yours?

12 of the Best WordPress Guides, Hacks and Plugins of 2010

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

What the Future Holds for B2B Social Media Marketing

Content Marketing for Professionals: Time-Saving Tips Webinar

inbound marketing training for free

3 Steps to Content Marketing with Blogs

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)

B2B Lead Generation Blog: Podcast: Duct Tape meets Lead Generation for the Complex Sale

How NOT to pitch a blog | Online Marketing Blog

B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully

Best of 2008 (So Far) - Social Media Optimization, Part 2

4 Detective Tricks to Find Your Customers in Social Media | Social.

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

B2B Lead Generation Blog: New E-Book Offers Great Advice

B2B Lead Generation Blog: Marketing Spend Shifting to Below-the-line

Save the Date! 2010 September B2B Marketing Happenings & Goings-on

Convince and Convert Blog: Social Media Strategy and Social Media.

B2B Lead Generation Blog: Podcasts vs. Webinars which is better?

B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

B2B Lead Generation Blog: Better lead management leads to bigger marketing budgets

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

B2B Lead Generation Blog: Small companies blogging for leads while big companies watch

42 Tweetable Facts to Squash Marketing Fantasies

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