The Point

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6 B2B Demand Gen Predictions for 2020

The Point

Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management. The demand for better attribution will also pressure the big ad platforms – Google, Bing, Facebook, LinkedIn – to create more robust reporting options.

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5 Demand Generation Tips for Start-Ups

The Point

In a recent article on LinkedIn that I highly recommend for any tech entrepreneur, Jason Seeba and Ashu Garg spell out the key priorities, milestones, and pitfalls for early-stage companies seeking to acquire customers. Plus, you can repurpose that same white paper into blog posts, slide shares, infographics, and more.