Trending Sources

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!

Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn. Create a Buzz around your Brand using Social Media’ is part of a series of workshops on online marketing, at the conference ‘Harnessing the Power of the Internet’.

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How to Set up LinkedIn Sponsored Updates

Vertical Response

LinkedIn has always focused on the professional audience from the very beginning. However, like other social networks, LinkedIn evolved. Last year, LinkedIn began focusing on content marketing as a key piece of its growth strategy. Around the same time, LinkedIn introduced a new marketing option called Sponsored Updates. Let’s jump in. All rights reserved.

LinkedIn’s New Content Marketing Score

Vertical Response

Do you ever wonder how effective your LinkedIn content is at reaching your target audience? The changes are the latest among several LinkedIn has made recently.). You get a grade, which is a score of 1-1000, and LinkedIn tells you how you can improve. To be more specific, your grade is based on how much engagement your conte nt gets, which is divided by the number of active LinkedIn members that you’d like to reach. LinkedIn will supply a list of trending topics that are pertinent to your target audience. Well, wonder no more. Intrigued?

20 LinkedIn Groups Every Marketer Should Join

Hubspot

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. If you’re a nonprofit marketer, this is the largest and most active nonprofit marketing group on LinkedIn! Who knows? Created: March 3, 2008.

The Ultimate Cheat Sheet for Mastering LinkedIn

Hubspot

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. 20 Hidden LinkedIn Tricks. 1.

Use LinkedIn’s New Channels to Grow Your Business

Vertical Response

LinkedIn users can now follow channels , which are broken into broad-based topics such as marketing strategies, higher education and healthcare. According to LinkedIn , following channels that are connected to your business will keep you ahead of industry trends and allow you to engage with business leaders. LinkedIn’s channels are like a business news portal,” Gibbs said.

8 Ways to Make LinkedIn Endorsements Work for You and Your Network

WindMill Networking

The question is not whether or not your give LinkedIn Endorsements a thumbs up or not: It’s about how you can best leverage them to benefit you and your network. LinkedIn Endorsements. Nothing in the history of LinkedIn has created so much “buzz” in the online community as this newest feature. LinkedIn Endorsements – The Outbound Approach.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Collaborate with your customers. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Find diehard fans on Twitter, Facebook and LinkedIn. Used LinkedIn recommendation ads to invite endorsements and engage target users. Improved Customer Support.

The Top 20 LinkedIn Pulse Articles of All Time

Hubspot

As with any open content platform, there''s going to be some hogwash to sort through, but LinkedIn does a nice job at surfacing the good, relevant stuff into your News Feed. So, here are the top 20 LinkedIn Pulse articles "of all time" as ranked by LinkedIn Pulse, themselves. #1: How Successful People Stay Calm, Dr. Travis Bradberry. Pulse isn''t that old. Likes: 682.

LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn

WindMill Networking

One of the biggest challenges in sales prospecting on LinkedIn is in how to find and contact those who are difficult to message through the site: The Untouchables.  Luckily, LinkedIn offers several tools to aid in communication with your prospects.  Unfortunately, those that are least active on LinkedIn are the hardest people to reach when sales prospecting. 

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn. Create a Buzz around your Brand using Social Media’ is part of a series of workshops on online marketing, at the conference ‘Harnessing the Power of the Internet’.

What LinkedIn’s New Blogging Tool Means for Your Business

Vertical Response

LinkedIn just announced it’s adding blog features to personal profile pages. It can be tough to get views on your business blog, but if you publish on LinkedIn, you share it with the professional contacts you’ve already built. Back in 2012, LinkedIn allowed high profile users, or influencers, like Bill Gates, to write blog posts. Wondering how a post looks on LinkedIn? If you’re ready to whip up a blog on your LinkedIn page, here are some instructions to get started: Starting on your home page, go to the Share an Update box. Write your post.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

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The Best Sales Groups on LinkedIn

Sales Intelligence View

LinkedIn has quickly become one of the most effective and business-savvy social networking sites. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more. technology, software, strategy, social media, blogging, LinkedIn, Facebook and Twitter. Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators. LinkedIn’s largest Marketing & PR Innovation Group. SalesBlogcast.com.

How to Sponsor an Update on LinkedIn [Video]

Vertical Response

In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, our senior social media manager, Derek Overbey shows you how to easily sponsor an update on your LinkedIn business page. Get the VR Buzz delivered daily. © 2014, VR Marketing Blog. The post How to Sponsor an Update on LinkedIn [Video] appeared first on VR Marketing Blog.

11 LinkedIn Marketing Gems You're Missing Out On

Hubspot

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers. LinkedIn Answers is a forum for people to ask and answer questions. LinkedIn Apps.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

I recently had a chance to hear entrepreneur and author  Joe Pulizzi speak about his wonderful new book Content Inc  and my mind was buzzing over some of the interesting new ideas he presented. LinkedIn connections. LinkedIn connections. LinkedIn connections. Why not tap into the millions on LinkedIn each day? 7. Is anybody reading it? Does anybody care? Facebook.

How to Optimize Events with Social Media [Infographic]

Webbiquity

In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. LinkedIn. Marketing your events with LinkedIn reaches out to the right people including peers, partners, and current as well as prospective clients. In the first case, join the MJSA LinkedIn group and post about your company’s attendance.

Learn How The #SocialEmployee Is the New Marketing Channel by @Lynda + @LinkedIn

Blue Focus Marketing

Join Blue Focus Marketing and Lynda.com , a LinkedIn company, for our exciting new course, “ Social Employees: The New Marketing Channel.”. Please check out @SocialEmployee media buzz! Master content marketing, social sharing, and customer advocacy best practices. Determine the proper KPIs and other benchmarks to measure social success. Click here to register. Want to learn more?

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Looking for Surprises in the 2015 B2B Lead Generation Trend Report

Webbiquity

This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Meanwhile,  just 17% indicated that “generating public relations and awareness buzz” was among their most challenging tasks. Quality trumps cost.

Influencer outreach is more PR than marketing or advertising

Biznology

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. What’s more, because there have been so many bad actors in the influencer marketing space, it’s quickly becoming perceived as a cash-only, pay-per-post, payola game. Payola, baby! Let ’em know you mean business.

Launching your social campaign with guns blazing!

Biznology

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page.

Is Your Manufacturing Company on LinkedIn? It Should Be. Here’s Why.

Fathom

Fathom has been trumpeting the value of social media in-general and LinkedIn in particular for business clients for quite sometime, but it never hurts to refresh our readers’ memories every now and then about valuable online tools. And LinkedIn definitely is a valuable tool. … Read the rest The post Is Your Manufacturing Company on LinkedIn? It Should Be. Here’s Why. appeared first on Fathom. B2B Manufacturing Industry Social Media

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Share this on Linkedin. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement.

10 Top LinkedIn Open Networkers and Connectors to Follow in 2011

WindMill Networking

It has been almost two years since I wrote my blog post recommending a list of 10 LinkedIn LIONs and Connectors to connect with, and I still receive thank yous from my readers for writing it.  Before I introduce these 10 great open networkers to you, I need to remind you that it is against LinkedIn’s User Agreement to invite someone in your network who you don’t personally know. 

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Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?)  And then what is the timing? Share this on Linkedin. Tweet This! Share this on Facebook. Digg this!

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

Share this on Linkedin. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. They are non partial and therefore they write about many firms. Tweet This! Share this on Facebook.

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The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. They leverage LinkedIn, Ning, YouTube, and Twitter. Tags: Content Strategy facebook LinkedIn ning relationship marketing social media Twitter youtube And here are the answers: Peers and colleagues – 84%.

The Other Social Network

Paul Gillin

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. LinkedIn has evolved far beyond its roots as a professional networking service.

It’s Time to Kill Off Your Dreary Customer Reference Program

B2B Marketing Unplugged

They are sending emails to buddies, they are asking about you in LinkedIn groups, they are seeing what the buzz is at industry events. CRM Getting & Losing Business B2B marketing Customer Reference Program Elizabeth Williams Flock of the Gruntled getting the business linkedin P-Cube social media Throng of the DisgruntledWe just aren’t good at it. Related Posts.

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B is more complex.

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