Chris Koch

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Is “social media campaign” an oxymoron?

Chris Koch

But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? Let them win stuff.

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Is “social media campaign” an oxymoron?

Chris Koch

But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? Let them win stuff.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

Buzz Marketing for Technology. To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. Transfer Twitter relationships to LinkedIn and Facebook. There are all sorts of opinions about whether LinkedIn or Facebook is better for business contacts.