Marketing Insider Group

OCTOBER 20, 2020

The engagement: Your webinar should be interactive! Only 40% of webinars are interactive, so you have a big opportunity to stand out. Promote on Facebook or LinkedIn using targeted paid advertisements. Develop content marketing like videos, blogs, or podcasts to create a buzz.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. LinkedIn suits professional or business-oriented blogs, while Twitter is great for quick updates, news, or tech blogs. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Webbiquity

MARCH 30, 2021

According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended. With personal interactions off limits during the pandemic, digital platforms became the primary mode of communication.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Stevens & Tate

MAY 13, 2022

Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat. Facebook is for having interactions (comments), and using events to create buzz. LinkedIn is for creating groups, and posting content related to business. Growing Community Across Social Media.

Communities 93

Communities Marketing & Strategy Marketing Strategy Word of Mouth 93

Marketing Insider Group

MAY 18, 2020

Some additional thought leadership research: According to a thought leadership study by LinkedIn, 58%of buyers read one or more hours of thought leadership each week. Additionally, 60% of executives said they purchased a new product or solution they had never considered after interacting with thought leadership content.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Conquer LinkedIn. LinkedIn is the golden child of social media marketing for B2B marketers.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Oktopost

JULY 2, 2020

Phone call, email, LinkedIn? With so much information at our fingertips, why not use it to spark interactive social relationships and gain insight from customers? There’s a lot of buzz around social selling and for good reason. When you are trying to reach a potential new customer, how do you do it?

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Animalz blog

MARCH 21, 2024

This doesn’t have to mean churning out lengthy blog posts — it could be as simple as the founder sharing quick insights on LinkedIn, posting short videos on industry trends, or sending out a monthly email with lessons learned. So when the ranking winds inevitably shift, they still have a direct line to their audience.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

The Lead Agency

MAY 10, 2023

Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Social media has completely changed how organisations interact with their customers, and B2B enterprises are no different. Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Navigate the Channel

JULY 21, 2023

With platforms like Facebook, Instagram, LinkedIn, and Twitter, companies can showcase their products, engage with customers, and build lasting relationships. Encouraging user-generated content through contests or hashtag campaigns can also help generate buzz and engagement around products.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Heinz Marketing

MARCH 11, 2020

Consider doing several smaller events vs one “big” event so the attendee audience is smaller and more likely to interact with you and each other. Create some noteworthy moments during the event that get people to talk about it, tweet about it, and create more buzz and interest for the next virtual event you produce.

Trade Show 98

Trade Show Buzz Network Marketing Conference 98

Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Countdown stickers – to cause a buzz around product launches or important events.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

B2B Digital Marketer

MARCH 31, 2022

In their place, businesses are turning to digital channels as a way to interact with potential and current customers. And it’s paying off-digital interactions are now seen as two to three times more important than traditional sales interactions. 29:48 – Lessons learned by Buzz. Michael’s LinkedIn: [link].

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

Excelsior Research

APRIL 22, 2022

Now that you have finished reading on the World expo let’s return to our key topic that has created a buzz around the world, Dubai expo 2020. Share on linkedin. Short Recap of the conquest of the Dubai expo 2020. How Dubai expo 2020 came to fruition and Dubai expo at glance. Location and duration. Conclusion. Subscribe Now.

Allocation 52

Allocation Buzz Mobile Marketing Conference 52

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

SmartBug Media

OCTOBER 30, 2020

Promoting your event through email is a great way to get the word out, generate excitement and buzz, and drive turnout. Create a Facebook event, LinkedIn group, and hashtags to engage potential attendees and create buzz. Interactive Sessions. Email Promotion. These emails are highly shareable and get people’s attention.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. In 2022, Shield gave all of their users a “year in review” PDF that’s formatted for LinkedIn. Shield is a great example of this.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Anteriad

MAY 31, 2023

There’s a lot of buzz around account-based marketing (ABM). Communicate through LinkedIn InMail outreach. Provide gifts for engagement and interaction such as prizes, and discount codes. Account-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer engagement.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Brandpoint

MARCH 30, 2020

A website with well-written, interesting content creates not just followers, but buzz — and says a lot about who you are and what you have to offer. Keynote speaker Sam Richter posted his Expert Series article created via Brandpoint to his LinkedIn page, attracting interest and gaining more traction with his followers.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

6sense

OCTOBER 25, 2021

With the buzz of offices reopening, it’s no surprise that many of us are excited to get back to some of our old routines. This partnership helps you identify the company (or account) the visitor is associated with and personalizes their chatbot interactions. Drift’s LinkedIn video capabilities can help you do that.

Practices 62

Practices Best Practices Buyer Intent Thought Leadership 62

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. Interacting With Loyal Fans. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Martech Advisor

AUGUST 30, 2019

IBM Watson Ads campaign with Behr Paint – How mobile chatbots can create interactive experiences; Watson Ads and Behr Paint’s AI Assistant. When Behr wanted to give its customers an interactive and informative product experience, it teamed up with IBM for its AI-based advertising capabilities.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Scripts and templates To maintain consistency in communication, your playbook should include scripts for calls and meetings, email templates for various scenarios, and guidelines for social media interactions. Asking “What values should drive our sales interactions?”

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Buzz Marketing for Technology

MARCH 4, 2010

So 3 days later on February 8th Google announced Google Buzz ! The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Share this on Linkedin.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Martech

AUGUST 3, 2022

lisapeyton and our upcoming event can be found on LinkedIn. Viewers could choose the camera view they were interested in and get a real-time, interactive view of all the action. The interactivity and immersion of walking into an AR portal helped to improve upon the traditional 2D halftime show, in my opinion. Why I like it.

Campaigns 106

Campaigns Advertising Agencies Opt-out Terms and Conditions 106

Adobe Experience Cloud Blog

APRIL 3, 2019

According to LinkedIn , 58% of sales and marketing professionals report that collaboration delivers improved customer retention. A buyer profile should be a detailed, in-depth representation of your target customers’ preferences and behavior as they research and interact with your business.

Sales Qualified Leads 134

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 134

B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

SalesIntel

JULY 14, 2022

According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so. Based on the interactions that you receive, you can better understand buyer intent and where they are in the buyer journey.

Conference 52

Conference Contacts Personalization B2B 52

Content4Demand

AUGUST 22, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Step Up with LinkedIn. New LinkedIn Company Page Enhancements You Need to Know About. . Also new: When people connect with you on LinkedIn, they’re offered the opportunity to follow your company page.

Top of Funnel 46

Top of Funnel Account Based Marketing ABM Content 46

Brandpoint

AUGUST 12, 2019

Creating a social presence is a good way for people to become aware of your brand and interact with your brand on a daily basis. For tech companies, I would say that LinkedIn, Twitter and Facebook are safe bets for your audience. The second thing experts help with is generating brand buzz. The first is building credibility.

Startups 80

Startups Content Marketing Tips Advertising Agencies 80

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Interactive Marketing. Experiential Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Parse.ly

AUGUST 22, 2019

How social interactions factor into referrals. Social interactions—shares, likes, retweets, follows, all signals of interest—are a common way to triangulate success on a platform. They signify a type of “buzz,” and can be a proxy for brand awareness. How social interactions factor into product development. That’s a given.

Social Media 81

Social Media Traffic Media Privacy 81

Webbiquity

JANUARY 24, 2011

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? A slick tool with free and fee-based options for creating graphical email signatures, adding interactive buttons and even tracking click-throughs from the different elements of your email signature. Cool Social Media Tools.

Social Media 100

Social Media Tools Buzz Media 100

Buzz Marketing for Technology

JANUARY 28, 2010

Share this on Linkedin. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. I think growing and focusing on this group is the key to igniting more WOM in your business! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

ViewPoint

MARCH 2, 2011

Because someone who sells social media buzz monitoring software says so? And who said you cannot use LinkedIn to generate sales leads? Or are you truly interacting? And without using words like traffic, engagement or buzz. If you’re interacting is it organized? Step 3: Ask better questions.

Sales Management 120

Sales Management Social Media Work Management Process 120

Adobe Experience Cloud Blog

JANUARY 3, 2017

10 Ways to Engage Your Audience with Interactive Content. 10 Ways to Engage Your Audience with Interactive Content. Interactive content is a great way to engage your audience, presenting information in an easily digestible way. Check out her blog to learn how you can transform your content into these interactive formats.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106