Martech

FEBRUARY 6, 2024

While the game on the big screen will bring new glory to either the Kansas City Chiefs or the San Francisco 49ers, the fan experience — and all those commercials — will bring nostalgia and interactive delight to digital consumers. Some brands are rolling out interactive contests to build more hype and engagement. In your inbox.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 112

Webbiquity

JANUARY 16, 2024

So, when you launch your B2B product like a mini-movie, you’re not just presenting features—you’re creating a buzz and making people curious about what you have to offer. Interactive Video Quizzes Using interactive video quizzes is a fun and clever way to get your B2B audience involved.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Aberdeen

FEBRUARY 27, 2017

Technically, this might be called “account-based customer experience management” (for which “ABCX” would be a sexy, buzz-worthy acronym). The post Debunking Marketing Buzz: “Account-Based Everything” appeared first on Aberdeen Essentials. Read : The CMO’s Agenda: Managing Marketing and Its Alignment with Sales.

Buzz 63

Buzz Account Based Marketing Work Management Paid Search Agency 63

Martech

JANUARY 23, 2024

They see the price that we offer, as well as the customer response and the ability to interact with customer service if there’s a question about an order,” said Hagen. New customers come to the site either from social media buzz and community outreach, or from the investment Thriftbooks has made in search engine optimization. “If

Loyalty 102

Loyalty eCommerce Buzz Paid Search Agency 102

SnapApp

MAY 1, 2015

It was a fun, light piece of interactive content, with a slight competitive component, offering marketers a chance to benchmark how much they know. Chief Marketer’s target audience of senior-level marketers could take this brief 5-question assessment to test how in-tune they are with the marketing world. The Results.

Interactive Marketing 48

Interactive Marketing Buzz Peer-to-peer Advertising Benchmark 48

Hubspot

FEBRUARY 11, 2019

In December 2018, Netflix’s Black Mirror released Bandersnatch , an interactive film about a young programmer named Stefan who adapts his favorite choose your own adventure novel into a video game for a major gaming company. Netflix’s experimentation into interactive content piqued a massive amount of interest and generated just as much buzz.

Creativity 75

Creativity Video Marketing Interactive Marketing Buzz 75

Zoominfo

NOVEMBER 29, 2023

Social Media Influence Leveraging social media is today’s primary channel for interacting with younger buyers to create buzz about your products. A study by Marigold , a relationship marketing company, showed that 76% of Gen Z buyers get frustrated when they don’t receive personalized interactions.

Buy 130

Buy Generation Peer-to-peer B2B 130

SnapApp

AUGUST 22, 2018

But as buyers today become increasingly self-sufficient, with 91% of millennial buyers avoiding interacting with sales people until the middle or end of their buying journey. How does interactive content support demand generation? Let’s look at a few common examples: Webinars.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

Marketing Insider Group

SEPTEMBER 20, 2023

AI is driving sophisticated personalization at scales not possible without it, allowing marketers to widen their reach without sacrificing the quality of their interactions. Of course, of all the types of AI we cover here, this is the one that gets the most buzz. The answer is yes—no doubt.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Outgrow

APRIL 16, 2020

Top Interactive Content Ideas For The Auto Industry You Need To Try in 2020. If you don’t want to be on that list, read on to discover top interactive content ideas for the auto industry that you were missing out on! By placing interactive content throughout the buyer’s journey. How do you do it? – Personality Assessments.

Top of Funnel 52

Top of Funnel Lead Ranking Outgrow Customer Satisfaction 52

Contently

FEBRUARY 17, 2023

This is different from virtual reality (VR), which creates an entirely new and immersive world to interact in, like the metaverse or other VR games. It’s a disruptive technology primed to change how buyers shop and interact with brands. Think of AR as sprinkles on a cupcake. Trying before buying.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Webbiquity

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Build Hype for your Event. Run a Giveaway Contest. Use Targeted Social Media Ads.

Social Media 202

Social Media Promotion Creativity Media 202

chiefmartech

APRIL 11, 2016

B2B marketers are starting to take ownership of interactions, with a more personalized customer experience. Advertising is a big aspect of personalized interactions. I believe in a combination of high-tech and high-touch interactions. Conclusion: Old News, New Buzz? The kicker here is: can marketers do it at scale?

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Stevens & Tate

DECEMBER 4, 2023

While online platforms offer incredible reach and targeting options, there’s something uniquely effective about tangible, real-world interactions. Non-Digital Marketing That Creates Direct Interaction: Handwritten Thank You Notes: These days most communication is digital, receiving a handwritten note can be a delightful surprise.

Advertising Agencies 95

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 95

SnapApp

AUGUST 22, 2018

But as buyers today become increasingly self-sufficient, with 91% of millennial buyers avoiding interacting with sales people until the middle or end of their buying journey. How does interactive content support demand generation? Let’s look at a few common examples: Webinars.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

SocialPilot

FEBRUARY 11, 2024

Identify influencers whose engagement rates surpass [specified percentage], indicating high audience interaction. What’s the buzz? Looking for fun, interactive post ideas. What kind of challenges or campaigns can we start that’ll get everyone buzzing? Need some fresh, viral ideas that’ll light up our feed. Give me ideas.

Sales Management 90

Sales Management ROI Planning Work Management 90

Marketing Insider Group

OCTOBER 20, 2020

The engagement: Your webinar should be interactive! Only 40% of webinars are interactive, so you have a big opportunity to stand out. Develop content marketing like videos, blogs, or podcasts to create a buzz. While you’re painting a picture for your brand to be the solution, you shouldn’t sound too pushy.

Webinar Metrics 351

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 351

The Point

DECEMBER 13, 2019

Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Webbiquity

MARCH 30, 2021

According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended. With personal interactions off limits during the pandemic, digital platforms became the primary mode of communication.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Zoominfo

JANUARY 27, 2019

But, marketers can take a more active approach to generate positive buzz. Other optimal moments to ask for referrals are immediately following a positive interaction on social media or after a customer submits a positive review of your company. Generate buzz on social media. Here are a few tactics to consider.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

ClearVoice

OCTOBER 9, 2018

” I like it to be where the actual humans associated with the brand interact. The post Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses appeared first on ClearVoice. Instagram with food clients, home clients, art clients and other pretty pretty things. What do you believe in?

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

SnapApp

APRIL 22, 2015

But you could try a bite-sized piece of interactive content! Contests and galleries are a great way to get your audience to interact on mobile devices or to generate buzz around an event. Check out our interactive assessment, below, to find out what type of interactive content is the perfect match for your holiday campaign.

Campaigns 48

Campaigns Viral Marketing Buzz Advertising Benchmark 48

Buzz Marketing for Technology

SEPTEMBER 4, 2013

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. During the event the fans could also capture their own experiences and see themselves on the Jumbotron, which created a lot of good user generated content and buzz. At first it.

Buzz 100

Buzz Brand Identity Branding Mobile Marketing 100

Valasys

MARCH 18, 2024

undefined Engaging: The nature of ephemeral content where it is only available for a limited time forces viewers to interact with it right away so they can feel the sense of urgency and excitement that it offers. Interactive: Instantaneous content frequently includes interactive features such as polls, quizzes, and cumulative sessions.

Urgency Marketing 40

Urgency Marketing Content Multi-Channel Buzz 40

Marketing Insider Group

AUGUST 1, 2023

Simply put, AER tells you how much your audience is interacting with your content. They’re the starting point of any interaction on social media. But remember, impressions don’t tell you if someone interacted with your post or even if they really looked at it. Measuring impressions is pretty straightforward.

Social Media 225

Social Media Cost Per Click Cost Per Thousand CPM 225

chiefmartech

APRIL 1, 2021

And, with every device, appliance, and surface in our harried lives constantly nagging us, by beeping and buzzing, and buzzing and beeping, and BEEPING and BUZZING, and… um, where was I? These interactions with other stakeholders are actually where the name “Scram” came from. And more ever-changing.

Planning 120

Planning Practices Work Management Marketing Management 120

Marketing Insider Group

AUGUST 17, 2020

Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. Use interactive themed gaming and integrate sponsored branding into the game software. You can also feature sponsored polls during the event to gather audience insight.

Lead Scoring 356

Lead Scoring Lead Ranking Co-Registration Banners 356

SocialPilot

JANUARY 31, 2024

Objective Being a very active event organizer such as Dreamforce, Salesforce World Tour, Trailblazer, and more, Salesforce has generated immense buzz with its newest event, “Connection 2023,” with influencer marketing campaigns on social media. It created a buzz among the B2B SaaS and IT industries.

Case Study 90

Case Study Case Studies Work Management Studies 90

SnapApp

OCTOBER 30, 2014

Interactive content, on the other hand, is like dressing up as a stick-figure LED light Minnie Mouse or a jellyfish – it’s unique, it’s memorable, and your friends will tell their friends who tell their friends who tell The Huffington Post. It creates buzz. This Halloween, unleash the creative in your content.

Content 48

Content Buzz Customer Surveys Opinions 48

SmartBug Media

JANUARY 31, 2024

By incorporating an effective lead generation strategy and tactics such as compelling call-to-action (CTA) buttons, intriguing design elements, and user-friendly navigation, companies can capitalize on the initial buzz surrounding the website launch. Also, tools such as LuckyOrange generate heatmaps and record real user interactions.

Lead Generation 69

Lead Generation Marketing Websites Generation Lead Scoring 69

CoSchedule

JANUARY 27, 2023

The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. What’s more, get people talking to generate buzz and social proof around your products. It also creates interactive content, such as Q&A sessions with professional vets.

Social Media 126

Social Media Social Marketing Examples Planning 126

Navigate the Channel

JANUARY 19, 2024

Creating Engaging Content The content you share on social media should be more than just informative; it should be captivating and interactive. Engagement doesn’t end with posting; it’s also about interacting with your audience. This can create a buzz and bring in a fresh perspective to your content.

Social Media 65

Social Media Media Blogger Demographics 65

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. million interactions across Facebook, Twitter, and Instagram during U.S. Looking to secure a “three-peat,” the U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. million interactions across Facebook, Twitter, and Instagram during U.S. Looking to secure a “three-peat,” the U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

B2B Digital Marketer

MARCH 31, 2022

In their place, businesses are turning to digital channels as a way to interact with potential and current customers. And it’s paying off-digital interactions are now seen as two to three times more important than traditional sales interactions. 29:48 – Lessons learned by Buzz.

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

Martech

DECEMBER 6, 2022

They aren’t just part of a campaign, they can be an event or focal point that generates buzz. And we’re just scratching the surface with new levels of interactivity.”. Dig deeper: Digital out-of-home branches out with programmatic. One other advantage to out-of-home ads is that they can become their own attraction.

Paid Search Agency 116

Paid Search Agency Advertising Agencies Multi-Channel Eye-Tracking 116

Sprout Social

SEPTEMBER 24, 2021

She started engaging with her growing fan base on Tumblr early in her career and continues to interact with some of her most loyal fans there. You’ve probably heard about the “Easter eggs” or clues she leaves for her followers through social posts, lyrics and interactions. Hear me out…. Taylor is an expert at this.

Communities 115

Communities Lead Ranking Class Buzz 115