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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

Panel discussions with subject matter experts on trending topics relevant to your business not only boost awareness but also cement your company’s position as an authority in your field. Consider breaking up Q&A sessions into shorter segments for timely, relevant engagement.

Buzz 93
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Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)

Velocity Partners

And then the buzz effect sets in. That’s the buzz effect. If I had to write an equation for it, it’d probably look something like: (Lack of relevance or clarification) x (Number of times people see the word) = Buzz effect Why does the buzz effect happen? The buzz effect is a direct result of laziness.

Buzz 86
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Creating Launch Buzz with a Coming Soon Landing Page

ConvertKit

Everyone loves the buzz and energy that comes right before a big reveal. This coming soon page will act as a curtain that builds interest, collects the contact information of each potential customer, and gives them an exclusive inside look into what you’ve been working on. Are you ready to build buzz around your upcoming launch?

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Don’t chase the buzz: why clickbait titles hurt your business.

Biznology

Clickjacking is the technique that uses an unsuspecting Facebook user to trick others into “liking” a particular link (which may involve a malware download or theft of identifying information). The post Don’t chase the buzz: why clickbait titles hurt your business. Content Marketing blogging Buzz clickbait reputation title'

Buzz 80
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How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Martech

Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. So we spend a lot of time on the tech side trying to optimize search performance both from a speed perspective and for relevance.”

Loyalty 97
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How Younger Generations are Disrupting B2B Buying

Zoominfo

These generations have grown up in the age of the internet, making them tech-savvy information seekers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130
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What’s All The Buzz About AI at Dreamforce?

Leadspace

A conveniently-timed and highly informative Fortune article published last week provides a succinct definition of AI: AI is, in the broadest term, ­applying to any technique that enables computers to mimic human intelligence, using logic, if-then rules, decision trees, and machine learning (including deep learning).”