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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

Offering on-demand access to your content ensures that your message continues to resonate, allowing viewers to revisit and absorb the information at their leisure. Apple creates such a buzz with fans that its annual iPhone launch event is “like the Super Bowl for many consumers,” according to an analyst from Wedbush Securities.

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Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)

Velocity Partners

And then the buzz effect sets in. That’s the buzz effect. If I had to write an equation for it, it’d probably look something like: (Lack of relevance or clarification) x (Number of times people see the word) = Buzz effect Why does the buzz effect happen? The buzz effect is a direct result of laziness. Hard truth.

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How We Recreated The End-of-Year Sales Floor Buzz Remotely

Zoominfo

We were determined to reproduce that buzz during our first-ever virtual company-wide live New Year’s Eve party — dubbed Henry Schuck’s New Year’s Closin’ Eve — which ultimately lasted ten productive and entertaining hours (imagine the content creation!). I know we will.”. Real-Time Conversations with the Board of Directors.

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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. You should also gather social information from all registrants.

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How We Recreated The End-of-Year Sales Floor Buzz Remotely

Zoominfo

We were determined to reproduce that buzz during our first-ever virtual company-wide live New Year’s Eve party — dubbed Henry Schuck’s New Year’s Closin’ Eve — which ultimately lasted ten productive and entertaining hours (imagine the content creation!). I know we will.” Henry Schuck interviews ZoomInfo Board Member, Jason Mironov.

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How to Create Online Buzz for Your Launch

Convince & Convert

You need to build online buzz well in advance of your actual product launch (highlight to tweet). Building online buzz takes work, but it’s well worth it. If you pick the right bloggers, you’ll amplify the buzz by tapping into their audience. This works particularly well if you are launching an information product or service.

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START BUILDING BUZZ FOR YOUR SALES KICKOFF

Mereo

As you plan logistics and content for a strategic, impactful sales kickoff, it is equally important to build anticipation, buy-in and buzz around your organization for the event. While there are many tactics for building sales kickoff buzz, we have outlined key elements to consider as you build your internal promotions.

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