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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

How Physics Helps Me In Marketing By Dan Cobley Video Source: TED In this TED talk, Dan Cobley, former Chief Marketing Officer at Google, argues that physics and marketing have a lot in common. Here’s 11 of our favorite content marketing TED talks to help shed light on how you can take your own marketing efforts to the next level.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

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5 Super Bowl LVIII takeaways for marketers

Martech

Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences. Google Pixel, “Javier In Frame.” B2B brands like Salesforce also listen closely to social media.) Disney+, “Well Said.”

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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. You can also use Google Analytics for social media reporting and influencer marketing metrics. It has become a core element of marketing and sales strategies.

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TikTok SEO: how to boost your reach

Sprout Social

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. SEO stands for search engine optimization.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Or there might be a new viral trend your competitors are all hopping on. Competitive monitoring helps you stay updated with all the buzz. For example, you might find your competitor gets consistently get good reviews on Google about their customer service. Customers might be demanding more eco-friendly products.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Every now and then a viral hot take will try to force hashtagging into an early grave.