B2B Marketing Traction

article thumbnail

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. SEO developed slowly over time, but as an “industry,” it’s now in decline. In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology.

SEO 100
article thumbnail

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

SEO Is dead. Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Create your Google+ Company Page. Plus, it’s Google!

Planning 100
article thumbnail

B2B Marketers Don’t Get Left Behind

B2B Marketing Traction

Not only should you write and post them, but you should share them and get your contacts buzzing about them. Google loves that. Now is the time to write articles, start blogging, create video, write whitepapers and eBooks, post slideshows and presentations. New website programming languages make it easier to get found online.